2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Best Real Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

See previous winners and honorees here.

Finalists

finalist
AARP - Protecting the Future of Healthcare
The healthcare debate was so heated in the month leading up to the 2016 election that a single tweet could rage through Twitter like wildfire. Americans took to the streets and to the Internet to defend their access to affordable health coverage. A major group under threat: Americans age 50 and up. However, people who care about access to health...
finalist
ACLU social media rapid response to Trump Muslim ban
On January 27, 2017, President Trump signed an executive order calling for "extreme vetting" from a number of Muslim-majority countries. The ACLU quickly sprung to action in the courts, on the streets and on social media. Our goals on social media were to build a narrative that incorporated: informing audiences that this call for extreme vetting...
finalist
Fearless Girl
On the eve of International Women's Day, we challenged the symbol of corporate America—Wall Street's Charging Bull—with a bronze statue of a young girl, appropriately named "Fearless Girl." Fearless Girl was designed to represent the power of women today and tomorrow. Hands on hips, chin high, she stands strong in a place the business community ...
finalist
Full Frontal: Not The White House Correspondents' Dinner Campaign
The President spurned this year's DC 'Nerd Prom' aka the White House Correspondents Dinner (maybe 2011's beat-down is still too painful?), and so did we. On April 29th, Full Frontal and TBS held Not the White House Correspondents' Dinner: A party to celebrate the free press, while we still have one. This year's alternative event, taped live, the...
finalist
Sam Bee + Planned Parenthood's "Nasty Woman" Omaze Campaign
When the phrase "nasty woman" surfaced in the final 2016 presidential debate, it took off on social media and became a feminist rallying cry. Five days later, Omaze launched a t-shirt campaign with Full Frontal host Samantha Bee to raise money and awareness for Planned Parenthood, a champion of women's health. The goal of the campaign was to har...
finalist
The Facts about the Clinton Foundation
Building on a lifetime of public service, President Clinton established the Clinton Foundation on the belief that everyone deserves the opportunity to create a better future for themselves, their families, and their communities. For nearly two decades, that belief has energized the Foundation's commitment to empowering people and improving li...

Nominees

Arnold Schwarzenegger’s Response to President Trump’s Paris Climate Decision
ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. ATTN: produced Arnold Schwarzenegger's rapid response to President Trump's decision to pull out of the Paris Climate Agreement. The goal of the video was to point out the environmental consequences of the President's...
How a Thief Helped Kit Kat Steal the Show
Kit Kat is a beloved American brand that is mentioned tens of thousands of times every day. People express their love for the brand, request special flavors and of course, ask for free product. While we acknowledge and engage with as many fans as possible in the form of a like or reply, we are always on the hunt for the opportunity to turn a special menti...
Ice Cream of the Future With Out of This World Consumer Dedication
Only two days after one of America's most controversial presidential inaugurations, Dippin' Dots, the iconic brand that introduced the world to beaded ice cream, found itself unwittingly in the heat of battle. Thanks to the sleuth work of an A.V. Club reporter in an article posted on Sunday, January 23, 2017, then-Press Secretary Sean Spicer's Tweets from...
THE HAPPY COOKS COOK-ALONG SERIES
Today, cooking seems harder than ever. More and more people in America are too intimidated to cook dinner at home, because cooking is never just cooking. It's shopping, planning, with work days as long as lines at the grocery store and the pressure to nourish the family and wow social media all on one plate. At HelloFresh, we want to save home cooking. We...
Trans People Are Not a Burden
When the President announced that transgender people would no longer be allowed to serve in the military, Logo wanted able to mobilize its resources to draw attention to this rollback of civil liberties for trans Americans as fast as possible.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.