THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

Meme, GIF, & Emojis

This award honors GIF(s), meme(s), emoji(s) and/or sticker(s) that creatively established a social presence and/or garnered significant attention or following from an audience.

See previous winners and honorees from meme & gifs here.

See previous winners and honorees from emojis here.

Finalists

Meme, GIF, & Emojis
finalist
The Unhinged Story of Totino's Instagram Success With Gen-Z
Totino’s is an innovator brand, originating the category of rolled, hot snacks that revolutionized …
Meme, GIF, & Emojis
finalist
The Cheesecake Factory x Travis Kelce: Fashion Icons
The Cheesecake Factory intercepted the NFL playoffs conversation by noticing the striking resemblan…
Meme, GIF, & Emojis
finalist
Howling Success - Wolf Pack In-Game Reward Activation
Before the launch of Diablo IV, the latest entry in the highly revered gaming franchise, our team w…
Meme, GIF, & Emojis
finalist
HBO Max Pop: Promoting Streaming Through Meme-ing
Max (formerly HBO Max) was looking to create a deeper connection between Gen Z and young Millennial…
Meme, GIF, & Emojis
finalist
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Meme, GIF, & Emojis
finalist
Zack & Cody Reservation Reminder
"The Suite Life on Deck" continued the story of Zack and Cody, transplanting the identical twins fr…

Nominees

Meme, GIF, & Emojis
"Governor Barbie"
The "Governor Barbie" campaign, launched by Governor Gretchen Whitmer, was more than just an innova…
Meme, GIF, & Emojis
Dr Pepper, Use of Memes for Social
Dr Pepper, the oldest major soft drink in America, has been a one-of-a-kind brand since its incepti…
Meme, GIF, & Emojis
George Russell x Marriott Bonvoy GIFs
Several years into their partnership with the championship-winning Mercedes-AMG PETRONAS Formula 1 …
Meme, GIF, & Emojis
Jeopardy! - "Full House" GIF
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Jeopardy! - "Success" Meme
So much of what we do on Jeopardy!'s social channels is devoted to bringing the notable and/or humo…
Meme, GIF, & Emojis
Minion Tots & Seemingly Ranch
Engaging our fandom with social media is the way we leverage our bold and irreverent brand personal…
Meme, GIF, & Emojis
RuPaul’s Drag Race Season Social Presence
In an effort to lead the conversation around RuPaul's Drag Race, we seek to create memes that we kn…
Meme, GIF, & Emojis
Show Them How You Really Feel
For the 2023 holiday season, we crafted a campaign to promote giving the gift of Scratch (Scratch-O…
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