It's No Fluke – An Original Podcast

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Guy Kawasaki, Yvette Nicole Brown, AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Dr. Marcus Collins, and brands such as Dove, TED, Fanatics, Adobe, ShopRite, Comic Relief all have one thing in common - It’s No Fluke they found success. How, you ask? Listen and subscribe to our podcast to find out!

It’s No Fluke is a weekly original podcast from the Shorty Awards, about the untold stories and uncharted waters in culture and creativity. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling, through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.

Episodes drop each Tuesday morning. Stay tuned!

Jeff Barrett

About the Host

A Shorty Award winner and Real Time Academy member, Jeff Barrett works with major influencers and brands like Adobe, Experian, Oracle, FIS and more on communications and influencer strategy. He spent three years traveling to almost every state in the country writing about startup ecosystems for Inc and Entrepreneur. After years of talking for a living, he's ready to listen and amplify the voices of amazing people, stories and ideas. Email us at [email protected] or DM us on Instagram if you have feedback or topic/guest recommendations for the pod.

Latest Episodes

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It’s No Fluke is brought to you by Wave, one-stop money management for creators, freelancers, and small business owners. Wave’s easy-to-use bookkeeping tools help you cut out the (guess)work, so you can focus on breaking the Internet—not the bank. Try Wave for free today!

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E67 Bob Sutton & Huggy Rao: Where good leaders and good ideas get stuck

This week we're joined by both authors of ⁠The Friction Project⁠.

Bob Sutton is a Stanford Professor, organizational researcher, and best-selling author. His seven management books include bestsellers The No A**hole Rule, Good Boss, Bad Boss, and (with Huggy Rao) Scaling Up Excellence. 

Huggy Rao is also a Stanford Professor of organizational behavior, a best-selling author and a highly accomplished researcher with more accolades than will tightly fit in this intro. 

Together they consult with some of the biggest brands and leaders in the world to eliminate friction, the mundane, the unnecessary and above all the meeting that could have been a Slack message. 



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E66 Victor Potrel: BTS of 5 minute crafts and TheSoul Publishing

Victor Potrel is the Senior Vice President of Partnerships and Creator Services for TheSoul – an award-winning digital studio that produces entertaining, positive and original content for a global audience including the popular 5-Minute Crafts and Bright Side series. Amassing one of the largest total followings in the world we discuss the future of the creator economy and what may be the secret to making content that sticks.

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E65 Bing Chen: How to build the Gold Bridge

Bing Chen is an impact founder, investor, and new world builder. He is Executive Chairman, Chief Executive Officer, and Co-founder of Gold House, the leading cultural ecosystem that unites, invests in, and champions Asia Pacific creators and communities to power tomorrow for all. He is also Executive Chairman of AU Holdings which incubates and invests in multicultural creators and communities; General Partner and Co-founder of Aum Group, a premier multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies. 


Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the original and principal architects of the multi-billion dollar creator and influencer ecosystem that supports 300 million creators worldwide. He is a Google Multicultural Champion; Young Presidents’ Organization Member; a Hollywood Reporter Next Gen Leader and Most Influential Agent of Change; Forbes 30 Under 30 honoree and 15 others amazing achievements that are too long to list.



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E64 The NFL + 72andSunny: Building a Content Dynasty

Fresh off a record setting NFL Draft in Detroit, I talk to Zach Hilder and Tim Ellis about their Born To Play campaign for Super Bowl LVIII. 

Zach Hilder is a 5x Emmy winning Executive Creative Director at 72andSunny in LA, where he co-leads the agency as well as key clients like the NFL and Call of Duty.

Tim Ellis has been the NFL’s Chief Marketing Officer since 2018. Previously serving in the same role at Activision Blizzard, Ellis made an immediate impact. The draft has become a must attend event, ratings keep going up and the game is expanding into new countries and new play styles.



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E63 Hamnah Shahid: A mind-blowing podcast that changes for every listener

Hamnah Shahid (any/all pronouns) is an award-winning TTRPG performer, producer, and writer. From a queer, agender, Pakistani perspective, they specialize in high-emotion, character-driven narratives. Their work explores themes of the tendervicious, the complexity of morals, and what or who it is that makes life worth living.

Hamnah strives to make experimental, emotionally-driven art that not only encourages us to question what we think is possible in TTRPGs, but also uplifts marginalized voices seeking to tell their own stories. You can follow her work on X/Twitter, YouTube, and TikTok at LilithTTRPG.

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E62 Allison Carter: Think like your audience

Allison Carter is the editor-in-chief of PR Daily at Ragan Communications. She spent seven years with the Indianapolis Star as a social media producer, writer, editor and digital strategist. She also has a background in agency work, specializing in content and social media marketing. 

She lives in Indianapolis.


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E61 Rollie Williams: How to reduce carbon footprint by going local?

Rollie is the creator and host of Climate Town, a docu-comedy video series focused on the climate crisis. He moved to NYC to pursue comedy in 2013, and spent six years performing on every stage that would have him. Eventually, he began hosting a climate-focused talk show where he played an unhinged Al Gore on an “I-told-you-so” tour, interviewing comedians and climate scientists. Every scientist told him the same thing: we’re woefully unprepared for the coming environmental crisis.
Recognizing that climate change would be the defining issue of our time, he enrolled in Columbia University to get a Master’s degree in Climate Science and Policy so he could actually know what he was talking about. Then in 2020, he combined his degree and comedy background to start Climate Town–a YouTube channel blending comedy and exhaustive research to get people talking about climate change.
https://www.youtube.com/c/ClimateTown
https://www.climatetownproductions.com/

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E60 Kahlil Greene: TikTok's Future and Lessons From History

Kahlil Greene, also known as the “Gen Z Historian”, is a 2x Emmy-Nominated and New York Times recognized digital educator with over 30 million views across his Tiktok, Instagram, and LinkedIn profiles. He has authored op-eds about social advocacy in the Washington Post, LA Times, and Harvard Business Review.

Kahlil also graduated from Yale with a degree in History and served as the college’s first Black student body president. Kahlil is now a full-time, self-employed speaker, influencer, and educator and is known for his TikTok series, Hidden History–which dives into stories of American injustice–and for his commentary about US politics.

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

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