2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

Arnold Schwarzenegger’s Response to President Trump’s Paris Climate Decision

Entered in Real Time Response

Objective

ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. ATTN: produced Arnold Schwarzenegger's rapid response to President Trump's decision to pull out of the Paris Climate Agreement. The goal of the video was to point out the environmental consequences of the President's decision.

Strategy

Whenever ever breaking news touches on one of ATTN:'s core issues, we strive to feature that issue's most important and authentic voices on our platforms. With respect to the environment, Arnold Schwarzenegger is a unique figure. While he is a Republican, he was also an aggressive advocate for the environment while he was governor of California, passing one of the nation's most stringent environmental regulatory regimes. So when the President's Paris decision was announced, there was no better voice to include than Arnold Schwarzenegger — a Republican with a reputation for fighting for the environment.

Results

With over 76 million views, over 5 million reactions, and over 2 million shares, this response video was a huge success among our audience. The video's exclusive and timely nature not only made it go viral, it received recognition and pickup from digital media, legacy media, and cable news outlets alike.

Produced by

ATTN:

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About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER 2017 in NYC, Date to be announced shortly.