THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Video Ad

This award honors an effective and creative video ad or series of video ads by a brand, agency or organization. More than a video posted to social media, video ads are tailored to each social platform and are supported with paid placements to achieve specific results.

Winner

Video Ad
winner
Happiest Moments
Create the organization’s first video brand anthem to connect new audiences, in English and Spanish…

Finalists

Video Ad
finalist
Collins and Devan Key Invisalign Campaign
As part of its summer influencer campaign, Align Technology’s Invisalign brand partnered with Colli…
Video Ad
finalist
Like, A Lot A Lot
Save A Lot’s customers view the retailer as their go-to hometown grocer, offering quality products …
Video Ad
finalist
QuickBooks: Early Starts
Crises are a catalyst for entrepreneurship. The COVID-19 pandemic saw an unprecedented surge in the…
Video Ad
finalist
audience honor
Sleepytime Bear
The Celestial Seasonings brand, while iconic and trusted in the tea category, didn’t resonate as mu…
Video Ad
finalist
“Timeless and One Family”
In the Spring of 2021, Kikkoman USA approached Ketchum Studios to create digital ad content with th…

Nominees

Video Ad
"Meet Again at The Met” campaign
The Metropolitan Museum of Art emerged among the first cultural institutions to reopen following ci…
Video Ad
Coway
Coway is a Korea-based home health and wellness brand. As their Digital AOR, we are working with th…
Video Ad
Custom Cash - It Pays To Be You
Citi needed a breakthrough launch for a new, innovative cashback card that automatically rewards cu…
Video Ad
Love Brilliantly
The democratization of love in the jewelry category has made it near impossible to stand out. Every…
Video Ad
NFL Pro Bowl takes over Las Vegas: @Johnny_FPV x @NFL
The NFL is full of stars, but only a select few are able to call themselves Pro Bowlers. Fans and p…
Video Ad
OBDeleven Black Friday
Since Black Friday became one of the most successful periods to drive conversions & sales for most …