THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 14th Annual Shorty Awards Physical and Digital Convergence

This award honors marketing campaigns by a brand, agency or organization that successfully and cleverly integrate social media or digital platforms with physical technologies.

See previous winner and honorees here.

Winner

Physical and Digital Convergence
winner
Painting Pride
The São Paulo Pride Parade has been one of the biggest events for the  LGBTQIAP+  community, standi…

Finalists

Physical and Digital Convergence
finalist
bronze honor
audience honor
Lay's Vodka
Lay’s. A beloved American brand and the undeniable salty snack category leader. When you think of L…
Physical and Digital Convergence
finalist
How SEEN Connects put #eBaySneakers on the map
The sneaker industry is highly saturated with fakes and one-time flippers looking to cash in on the…
Physical and Digital Convergence
finalist
Likeable Media x Brookfield Properties: Launch of Citrovia at Manhattan West
Manhattan West is a developing community on New York City’s West Side, made up of state-of-the-art …
Physical and Digital Convergence
finalist
Outside Academy
In 2021 over 56 million students had their education interrupted by the COVID-19 pandemic. Differen…
Physical and Digital Convergence
finalist
Pebbles Never Stop Doo-ing
Riding the wave of rising sales in 2020, thanks to a boost in pandemic pantry-stocking and at-home …
Physical and Digital Convergence
finalist
The Daily Show with Trevor Noah - Heroes of the Freedomsurrection Monuments
On January 6th, 2022, the one-year anniversary of the Capitol insurrection, The Daily Show with Tre…

Nominees

Physical and Digital Convergence
The Patrick Star Show AR Experience
In summer of 2021, Nickelodeon expanded the SpongeBob Universe with the launch of a new spinoff ser…