THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

From the 14th Annual Shorty Awards Influencer & Celebrity TikTok Campaign

This award honors a brand, agency or organization who effectively and creatively integrated an influencer, celebrity or ambassador into their social media or digital marketing campaign optimized for TikTok.

See previous winners and honorees here.

Nominees

#BombPopAwards on TikTok
Frozen novelty treats are a crowded, competitive, and evolving +$4.9B annual segment, dominated by …
Apple Pie Hot Dog ft. Guy Fieri
Chevrolet has been the official vehicle of Major League Baseball (MLB) since 2005 and its ties to t…
Launching @Lenovo on TikTok
Lenovo joined TikTok in January 2021 working with both TikTok creators and employee creators. Our g…
Microsoft Apps As People featuring Annie Agar
If you’re a sports fan and checked social media over the past year, chances are you came across at …
Paramount+/Nickelodeon TikTok Collaboration
In March of 2021, CBS All Access relaunched as Paramount+. Featuring an expanded portfolio of progr…
Sabra-Forever Dipping Campaign
In 2020, Sabra Canada had successfully secured itself as English Canada’s leading hummus brand. How…
Splash Blast TikTok Campaign & #TheSplashDance Challenge
The Splash brand approached The Lab in 2021 with a problem to solve. As a brand that has been in ma…
Stuffed People
In June 2021, Little Caesars was launching the Pepperoni Stuffed Crust pizza, the latest demonstrat…
The Untitled Josh Horowitz Show
Comedy Central gives audiences access to a world of super funny, personally relatable, culturally r…
Tinuiti x Revlon: Exploding on TikTok with Megan Thee Stallion
Revlon wanted to help reinvigorate their brand with a fresh new face by partnering with celebrity i…
Welcome Back to School Style
After a year of remote learning, anticipation to return to school -- and perhaps more importantly, …