10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Instagram Story

This award honors the most effective and creative use of an Instagram Story by a brand, agency, or organization.

See previous winners and honorees here.


NowThis Instagram Story: Vegas Victims Tribute
On October 1, 2017, the most horrific and deadly domestic mass shooting took place in Las Vegas, Nevada during a concert attended by mostly young people. As details of the mass shooting were emerging, our Instagram team knew it was a seminal moment that our audience needed to understand and more importantly grieve with the young victims lost. Ou...
“Walkers in LA” – AMC The Walking Dead Season 8 Premiere
We needed to create anticipation and excitement for the premiere for Season 8 of AMC's The Walking Dead, and the franchise's 100th episode.To do so, AMC wanted to throw a huge party for the premiere, which included a red carpet event at the Greek Theater in Los Angeles. But something extra was needed for the fans in the rest of the country that ...
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" campaign. Flytefoam® is their innovative cushioning which makes their running shoes some of the lightest available today. In an extremely competitive category, ASICS wanted to capitalize on its leadership as a running brand, to ensure it's seen as a cu...
Adidas NMD Campaign
The Adidas NMD footwear line was designed for the "Urban Nomad"—on-the-go creators who spend most of their time creating and sharing inspiration on social media. For the FW17 drop, Adidas wanted to connect the NMD with analog photography and use the film development process as a metaphor for the creative process.How could we connect this transie...
Citi JoyTM+ BuzzFeed Live Ball Pit Instagram Stories
2017 marked the launch of a bold, new Citi brandcampaign challenging "how a bank can make you feel." In order to establish Citi as not only a bank for financial transactions but as a brand that is relevant to people's everyday life moments, big and small, we activated unexpected on- and off-line experiences to surprise & delight consumers. The g...
Tap of War
We had the task of breaking into a new media for the brand: Instagram Stories. Sounds like a normal trajectory for Slurpee who have a younger demographic audience, right? Well, they may have a normal trajectory, but they definitely don't have a normal brand. Slurpee is rainbow-filled, cheeky, high-energy, inclusive and taste-quenching. So our c...


Best Use of Instagram
The objective of the IBM Instagram account is to showcase the global scale of our technology, people and places to reshape perceptions of IBM. We strive for drive meaningful interactions among our key audience segments through low-cost, high-impact content. Our key KPIs are Engagement Rate, Audience Engagement (comments), Brand Engagement (replies--yes ...
Bloomberg's Instagram Stories
Instagram Stories offer an opportunity for Bloomberg to showcase the best of its financial, technology and lifestyle content to younger audiences who are thirsty for context and explanations about the world around them.
Chicago Bulls/BMO Harris Bank - Alone at Home
BMO Harris Bank and the Chicago Bulls have a longstanding partnership and have worked together on a number of marketing initiatives in recent years we've focused on utilizing new channels in creative ways and collaborating on content that consumers and fans have never seen before.Given the extent of the relationship with the two brands, most Bulls fans ar...
Lemoncello Gamified Teaser
Based on the bestselling book, Nickelodeon's newest movie, Escape From Mr. Lemoncello's Library invites kids into a wondrous world where beloved books spring to life and a series of unbelievable puzzles test the imagination. Tasked with driving buzz and excitement around the movie, the Nickelodeon social team decided to leverage Instagram Stories to make...
Marriott Rewards: NFL Gamified Instagram Stories
Marriott Rewards and the National Football League (NFL) enjoy a year-long partnership designed to enable once-in-a-lifetime experiences to the loyalty program's most ardent and fervent football fans. With the NFL's regular season lasting 17 weeks, Marriott Rewards needed a fresh, always-on marketing solution that increased awareness of the partnership and...
Surface Pro Solar System Instagram Story
The buzz around the solar eclipse continued to build in the weeks leading up to August 21st, 2017. Microsoft's latest and most stylish addition to the Surface family had just been released, and the PC had a sleek, futuristic look to it (out of this world, if you will). To highlight the cool factor of the four new rich color combinations, Microsoft Store c...
The 2017 iHeartRadio Jingle Ball Tour Diaries
To celebrate the nationwide iHeartRadio Jingle Ball Tour, iHeartRadio gave fans an intimate look at what life on tour is like. For each of the twelve shows, one of the performing artists was called upon to take over the iHeartRadio Instagram Stories in order to create the first-ever "iHeartRadio Jingle Ball Tour Diaries." When the tour concluded, these di...
The Germany Travel Show
The German National Tourist Board is faced with the challenge of coming up with new ways of presenting Germany as an inspiring travel destination to a wide range of people.For the target demographic of under-25s, the GNTB was supported by the insight that this group is mainly interested in cities, either for longer summer trips to Europe (e.g. students fr...
The Good Place
Building anticipation for the Season 2 premiere of The Good Place, we wanted to bring fans into Michael's creation, the [spoiler] fake Good Place. With so many unique and hilarious town shops like Warm Blankets and My Big Nonfat Greek Frozen Yogurt, we wanted to utilize Instagram stories to take viewers on a whirlwind tour of town.
WWE: Finn Bálor's Dangerous Arsenal
As the first-ever Universal Champion and a clear-cut fan favorite, Finn Bálor has quickly become one of WWE's fastest-rising Superstars. With a dedicated Instagram Story titled "Finn Bálor's Dangerous Arsenal," the WWE digital and social teams sought to draw increased attention to part of what makes Bálor such a special talent to watch: his dangerous comb...
Will & Grace
The world of Will & Grace offers more than a queer quip and a stiff drink on Thursday night. We wanted to make every day gay again by programming exclusive interactive content on Instagram Stories each morning. By bringing Karen's cocktails or friday night game night to life on Instagram we sought to build affinity for the show and entertain fans beyond t...
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant gratifica...
adidas Originals Chapter 3 Brand Film Instagram Story
We were tasked by adidas Originals to create a socially-native piece of content to accompany the F/W 2017 brand film and feature key influencers.
adidas Originals NMD Exclusive Glitch Camo
We were tasked by adidas Originals to create a shoe campaign to name and promote an exclusive version of the adidas Originals NMD sneaker that was limited to a few thousand pairs in the US and Western Europe. Our ambition was to update the ethos of the NMD, keep interest high, and to drive swipe ups to the adidas.com website while creating a feeling of ex...
adidas Originals Superstar Instagram Story
We were tasked by adidas Originals to introduce the next generation of influencers for the Superstar silhouette in a socially-native way.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18