Objectives

We were tasked by adidas Originals to introduce the next generation of influencers for the Superstar silhouette in a socially-native way.

Strategy and Execution

We built a tap-to-reveal Instagram Story that included over 120 images and reached the maximum upload limit of Instagram Stories. As viewers tapped, the influencers were revealed, along with details of their photoshoot and close-ups of the Superstar. The images were edited to feel like the viewer was clicking through a desktop folder to reveal all of the pieces of the story.

Results

The two stories we ran resulted in almost 3 million opens, and 30,000 viewers swiped up to be taken to adidas.com to learn more about the influencers and the next generation of Superstar.

- 3 MILLION OPENS

- 30K SWIPE UPS

View our campaign landing page here.

Media