10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Technology

Consumer electronics, telecommunication services and technology brands are eligible for this award. Objectives include product launches, encouraging brand loyalty, promotions and deals and thought leadership initiatives.

See previous winners and honorees here.


#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
In 2017, Cisco changed forever how we think about the network. Ushering this new era in networking, Cisco ignited The Network. Intuitive (TNI) launch with a digital strategy creating the fastest rampin...
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing nu...
Adobe Inspires Students Beyond The Classroom
To teach students how to use Adobe's Creative Cloud applications to achieve success, and to inspire them with wisdom and guidance from highly influential tastemakers who use the products in their creat...
Chicken Connoisseur meets the S8
The Samsung Galaxy S8 was the big android mobile phone release of 2017.Carphone Warehouse wanted to be a major front-runner in the Samsung Galaxy S8 conversation, reach a mainstream audience beyond tec...
Galaxy Note8: Do Bigger Things Social Campaign
We set out to launch the Galaxy Note8 in a bigger, better way. We wanted to push past productivity messaging and position the phone as a true tool of self expression.
Home Runs for Hurricane Recovery
In the aftermath of one of the most catastrophic hurricane seasons in history, T-Mobile made a major commitment to help rebuild communities in need. T-Mobile used its platform as an official sponsor of...


As women in the computer science field still face scrutiny and are discouraged by things like the controversial memo leaked by a Google employee last summer, IBM, a leader for over 100 years in progres...
XFINITY tapped BuzzFeed to activate hard-to-reach millennial university students to increase awareness and consideration of its products and services during key back-to-school timing. The goal was to h...
Intel Q4 '17 Refresh Co-Created Content: FMG & Vox
Consumers are apathetic to the PC category overall and believe their outdated PCs are "good enough." We needed to convince the modern mom that her family deserves better than a troublesome old comput...
Made Possible by Arm
At Arm, our work is more than designing microchips to power the world's greatest innovations. We know something as dually simple and complex as a line of code or a microprocessor can change lives for t...
Making Smart Home Consumers Smarter
In 2017, Bitdefender was looking to position themselves as the leader in smart home protection - combating and protecting individuals from cyber security threats. With this goal, Bitdefender launched t...
Microsoft Azure "Fuel My Awesome"
Microsoft Azure wanted to reach out to their millennial developer audience by giving out branded swag over Twitter. So, naturally, we challenged them to go a little deeper than mousepads with logos on...
Most Engaged Brand
As the social brand team for IBM, our objective is to prioritize listening and meaningful interactions with followers across all social media platforms, both external and internal. By publishing less ...
Parallel Wireless Modernizes 2G
In October 2017, Parallel Wireless announced an innovative addition to their cellular solution by bringing cutting-edge technologies of modern networks to outdated 2G networks. The press release (10/31...
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today's networks ...
Tommy Hilfiger Snap App
In February, Tommy Hilfiger became the first brand to launch 3D image recognition commerce on the runway, introducing an instant way to shop the TOMMYNOW catwalk. Via the custom branded TOMMYLAND SNAP:...
Xbox One X - E3 Trailer
With Xbox One X, Microsoft has built "the most powerful console ever made" delivering True 4K Gaming experiences to the masses. But as a marketer, how do you convey the promise of 4K gaming to consumer...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18