10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

The Living Network

Entered in Technology, Integrated Campaign, Storytelling

Objective

Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up.

IBM recognized that today's networks are reaching their limits and thus, the evolution of human connections online are at risk of being stalled. It also recognized that the future of networks meant building a network that was responsive and adaptable to the demands it faced. The future calls for a living network that could learn, evolve and self-improve.

Strategy

By framing network reinvention under a fresh lens, IBM led a new conversation in the market that expressed the urgency to reinvent from both emotional and strategic perspective.We brought The Living Network to life with a series of human stories that were only made possible by the existence of a network could support the needs of the people who used it.




Results

On social, the Teresa and Bob's story, which has been shared 230 times, has received positive acclaim and sparked more discussion on Women's rights, attesting to the need of a living network. The video has also received 900k impressions, 400k views and has also received the attention of notable Facebook senior leadership.

The campaign is still live, and as of the end of last year, garnered more than 36.8M impressions.

Media

Video for The Living Network

Produced by

IBM Originals / Ogilvy

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18