3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards Best Integrated Campaign

This award honors the campaign most effectively integrating across social and traditional media channels. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.

For campaigns spanning multiple digital and social platforms, see Best Multi-Platform Campaign.

See previous winners and honorees here.

Finalists

finalist
gold
The Living Network
Today's networks have enabled an unprecedented depth to human connections. But the rising demand makes it increasingly harder for the networks of today to keep up. IBM recognized that today's networks are reaching their limits and thus, the evolution of human connections online are at risk of being stalled. It also recognized that the future of ...
finalist
silver
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take on the likes of Venmo and Paypal. But payment apps aren't all that different from each other. So we needed to separate ourselves from the others, and figure out a way to increase app downloads and usage, as well as boost how people view Bank of Ame...
finalist
bronze
audience
#NuggsforCarter
In the hyper competitive world of fast food, brand reputations move fast. Increasingly driven by social media, a trending story can break into the world of pop culture entertainment, generating valuable brand and product awareness – or risking widespread public embarrassment.Wendy's enjoys a reputation for engaging its audience on social media, ...
finalist
bronze
Butterflies for Dreamers
Dreamers are young aspiring Americans who live, study and work in our communities. Brought to the United States as children, they are allowed to stay here under the Deferred Action for Childhood Arrivals (DACA program). There are more than 9,000 DACAmented educators currently teaching the next generation of leaders in our public schools, and hun...
finalist
bronze
tulo - One Is Not a Choice
In recent years, the direct-to-consumer, "bed-in-a-box" category has exploded, disrupting traditional mattress buying behavior, and stealing share from traditional brick & mortars. Mattress Firm, the country's leading mattress retailer, recognized the opportunity, and decided to launch a standalone brand. With over 30 brands in the BiaB space a...

Nominees

#Minnesocial - Social Media Game Takeover
Though many of the Minnesota Vikings starters didn't get much playing time during the team's preseason finale against the Miami Dolphins, the fans were featured front and center on game day. For the team's first-annual #Minnesocial (Minnesota combined with social media) game, the objective was to give fans a chance to be heard on the television broadcast ...
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration of our poss...
AGC Recruitment Campaign
The Associated General Contractors (AGC) of Michigan represents construction professionals statewide, working together to support the industry. During the Great Recession the Michigan construction industry, more than almost any other, was deeply affected. Almost overnight, housing prices collapsed, businesses folded - and everyone stopped building. Indust...
BUILT WITH CHOCOLATE MILK Transforming Classic Kid’s Drink to Athlete’s Secret Weapon
After decades of declining milk consumption, published research identified a new usage occasion for chocolate milk: as an effective beverage for helping active adults recover after strenuous exercise. Recognizing this opportunity to engage with a new audience and drive sales of flavored milk, the BUILT WITH CHOCOLATE MILK (BWCM) campaign targeted a differ...
Bronx Zoo Boo At The Zoo
When it comes to Halloween, New York City does not mess around. The city that never sleeps takes its ghouls, ghosts and goblins very, very seriously. So when the Bronx Zoo asked us to help them get more visitors to come up to their annual Halloween event in the Bronx, we knew we would have to reach into our bag of habit-changing tricks and pull out someth...
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central teamed up to produce uniquely relatable and shareable pieces that were at once meant for Comedy Central's coveted millennial audience and yet fully featured GEICO's brand messaging, "It's What You Do." To achieve this, we decided that both brands would join for...
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates as Father's Day, Children's Day, Black Friday and Christmas. In the first semester,...
Countdown to Christmas 2017
Reinvigorate our audience of W25-54 that Hallmark Channel is back with a packed schedule of movies this Christmas.Position Hallmark Channel as the prime destination for Christmas to view quality programming content with family and friends.
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contributed largely by a smattering of financial crises, sluggish economic growth and the emergence of new competitors from "the rapidly-developing fintech sector, offering new banking, payment and financing options"1. Also, consumers are expecting more value and...
DEW-S-A Integrated Campaign
In a world where social media has become a cluttered marketplace, we partnered with Mountain Dew to integrate old school marketing techniques with new school platforms— harvesting a specific social insight into consumer participation and sales.Through social listening, the brand discovered that DEW loyalists aged 18-34 (aka DewNation) loved to mix differe...
Dell Technologies - Let’s Make it Real Brand Campaign
It's not every day one of the largest technology mergers take place. The multi-billion-dollar merger between Dell and EMC introduced the birth of Dell Technologies, a global technology trailblazer helping companies across the world with their digital transformation.MediaCom was put to the challenge of launching the combined company as a thought leader in ...
Dove and Shonda Rhimes Launch Real Beauty Productions
For 60 years Dove has been a leader in championing real women who embrace their beauty on their own terms. Although culturally, there has been an elevated awareness of the lack of female voice in defining beauty and the representation of all women in the media, we find that beauty is still a source of anxiety, and women don't feel represented - in fact, 7...
Fairmont’s Canada 150 Integrated Campaign
Fairmont Hotels & Resorts is a global luxury hospitality brand with over 70 iconic properties worldwide and a strong history and heritage within Canada. Many of our original hotels and resorts were built along the historic Canadian Pacific Railway, stretching from one end of the country to the other.In 2017, Canada embarked on a year-long celebration of i...
Finish Line X Migos - Huncho Brons
1. Establish a deeper "family level" association between Finish Line and The Migos2. Drive the consumer connection between Finish Line and the latest and greatest sneakers3. Plug into all platforms and consumer types to extend the brand content Goals:1. Content visibility2. Site Traffic 3. Social community growth4. Deliver culture energy into national sto...
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name competitors. Even still, company wanted to be top of mind when people were considering traveling during the holidays. Their target was women and men, ages 18 to 40, who would likely be traveling to see family.
Harley-Davidson Common Ground
Harley has been on a mission to build up its rider base. While the motorcycle community in Canada admired Harley's iconic history, they weren't riding our bikes. Harley bikes were seen for men 50+. We needed to address this misperception to build brand consideration.In 2017, we sought to showcase the brand's diversity.
Holiday Inn Smiles Ahead
The goal of the Holiday Inn Smiles Ahead campaign was to develop custom programming in key markets which target families and provide tangible examples of how the brand goes above and beyond to deliver full service experiences.
Inspired By
Innovation is in Moen's blood. It's been true since 1937, when their founder, Al Moen, invented the single-handle faucet (and effectively, warm water). It's still true today –it's imperative when more than 1.53 trillion gallons of water flow through your product every year. Our goal was to make today's consumer familiar with Moen's role in revolutionizing...
MTV's TRL x Beats by Dre
Beats by Dr. Dre has positioned themselves as a trusted source of best-in-class audio products in large part by aligning themselves with elite names in the sports and music worlds. Beats branched out of their typical talent for their recent "Built for Bosses" campaign. For this campaign, they tapped into mega social influencer and TRL guest correspondent,...
Make It Right, Swear Like a Mother
As parents, you have one job: take care of your kids. But that's a pretty big job. And sadly, but not surprisingly, no parent is perfect.Kraft Mac & Cheese – the perennial kid favorite – needed to double-down on being parents' ally. Show parents they're not alone. Normalize 'parent fails' as anything but failures. Because parents are fundamentally well-in...
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprecedented level of audience engagement with fans debating the show endlessly online, analyzing every frame and line of dialogue. Due in part to the series' infusion of Easter eggs—cleverly hidden references and winks for the eagle-eyed viewer—the show challenge...
Orlando Magic Tip-Off Campaign
The Orlando Magic wanted to "Tip Off" the 2017-18 season by engaging fans of all ages and demographics throughout Central Florida and capturing every moment on social media for fans to share.Partnering with Florida Hospital, a leading hospital in medical research and innovation, the Magic included a special co-branded Florida Hospital Tip Off logo in each...
Queso is Life - Moe's Free Queso Day 2017
Moe's queso has a cult-like following. Seriously. People are absolutely obsessed with it. So we capitalized on this truth and turned our annual Free Queso Day (which is the biggest sales day of the year) into a 3-week integrated campaign centered around "Queso is Life."
Social Media Celebration - 18th Annual Latin GRAMMY Awards®
VIDEO: http://latingram.my/2zcoezR
Sonic Transformers
The partnership of Paramount Pictures and the then-new Transformers: The Last Knight movie provided a unique integration opportunity between one of the most-loved movie franchises and a leader in the frozen beverages category. With Sonic as the official Transformers: The Last Knight partner, and as part of the lead-up to release of the movie, we wanted to...
Sony Alpha Imaging Collective
The key objective of Sony's strong social media push with the Alpha Imaging Collective was to develop a fluid, powerful and engaging community of "next generation" photographers with a shared interest: to capture and create content that inspires others to share their love for travel, adventure and above all else, the art of photography. This group of bran...
THE RITZ-CARLTON PARTNERS WITH TREY RATCLIFF FOR “80 STAYS AROUND THE WORLD”
The Ritz-Carlton leveraged a years-long partnership with world-renowned photographer and global travel social influencer, Trey Ratcliff to launch and execute the 80 Stays Around the World Campaign. Ratcliff took his passions on the road through 10 cities across Europe and four major cities in Japan, leading photo-tours that inspired local participation an...
The Gifted’s #MutantsUnite Comic Con Campaign
In the past 5 years, super-heroes have taken over television programming. What started as a small handful of comic-book-inspired shows has transformed into over 35. As Fox was gearing up to introduce comic fans to the Gifted, an X-Men inspired drama, the marketing team asked ourselves one key question. How do we stand out in this crowded competitive land...
The Macallan: Gallery 12 A/RT Experience
After launching The Macallan's Double Cask 12 Years Old whisky in October of 2016, the second 12-year-old whisky in the brand's portfolio, in 2017 we were challenged to increase The Macallan's market presence on shelf, as well as to drive trial of the Double Cask. From a communications standpoint, we also needed to answer these two questions from two very...
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.
The Pool Party
In 2017, drownings reached record highs across Canada. Despite numerous newscasts and reports with warnings and advice, the toll kept climbing. The Canadian Red Cross faced a challenge shared by brands the world over: how to cut through the noise of a heavily saturated media world. A world in which people were so de-sensitized to media that they would ign...
Tinder X Delta Dating Wall
Tinder's proprietary insights found that world travelers are more likely to be Swiped Right. Inspired by this finding, Delta and Tinder teamed up to give singles the opportunity to fake a trip until they make the trip, and to upgrade their Tinder profile pictures.Our two goals included: 1. Drive Tinder users to take their photos in front of the Delta Dati...
Ultimate Speak
"Ultimate Speak" was an integrated campaign designed to launch the stylish new Ultimate Ears identity along with BLAST & MEGABLAST: a new line of speakers with incredible sound and Amazon Alexa voice control.
We Got You: VISIT PHILADELPHIA Launches Five-Episode Series To Reach Black Travelers
In 2015, VISIT PHILADELPHIA commissioned a global market research firm to conduct national African-American traveler research. The study showed fewer African-Americans visiting Philadelphia than in the past five years. The study also found that when African-Americans planned their leisure trips, they seek fun and affordable experiences, local and independ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The late entry deadline for the shorty social good awards is september 20, 2018