3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards Best Influencer and Celebrity Multi-Platform Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign. Integrations may include takeovers, partnerships, or sponsorships, among others.

See previous winners and honorees here.

Finalists

finalist
gold
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take on the likes of Venmo and Paypal. But payment apps aren't all that different from each other. So we needed to separate ourselves from the others, and figure out a way to increase app downloads and usage, as well as boost how people view Bank of Ame...
finalist
audience
#weneedmore
Right now, there are 4 million available science and tech jobs in the United States. But millions of kids, especially in low-income communities don't even know they exist. Instead, they see fame as the only way out of their circumstances. They idolize celebrities and worship athletes. But in reality, less than 1% of kids will make it down this p...
finalist
ASOS X Hotel Indigo
Hotel Indigo, the industry's first branded boutique hotel, launched its multifaceted Color of Discovery campaign for a second year in-a-row to grow awareness, consideration and favorability with the ultimate goal of driving occupancy. Our social and content activations would support these goals by casting Hotel Indigo as the ultimate curator of ...
finalist
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing number of inferior tools and free apps flooding the market. But in order to do this, we had to give these aspiring creatives an irresistible reason ...
finalist
New Year’s Eve with 2017 Instagrammer of the Year Doug the Pug
The goal of New Year's Eve at Planet Fitness is as simple as it gets: own the busiest and most competitive time of the year in the fitness / wellness industry.January offers fitness clubs a chance to welcome new members with open arms and set New Year's resolutioners on the right track for the year to come. For us, it's not just about driving jo...

Nominees

#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising awareness and generating sales via social channels for the new product.Following a brand video explaining the many facets of Ronaldo's personality, all represented in his new fragrance by exotic ingredients and a luxurious PR launch event in Madrid, it was our...
#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appealing to a millennial target audience, by driving brand reappraisal through celebrating shared values such as diversity, empowerment, self-fulfilment and a borderless world while at the same time establishing Western Union as the go-to brand for modern money m...
AMERICAN ASSASSIN'S BLACK OPS TRAINING
To maximize buzz and awareness around the theatrical release of American Assassin among thrill-seeking males, ages 25-54.
AT&T Presents Taylor Swift NOW: The Making of a Song
AT&T signed a major, exclusive multi-year, multifaceted deal featuring performances and content with 10-time GRAMMY® award-winning singer, songwriter, musician and producer Taylor Swift. The partnership includes ongoing content releases for the Taylor Swift NOW channel, performances, and integrations through merchandise, fan events, and social content dis...
CUCA’S COMEBACK
Sitio do Picapau Amarelo was a successful children's show in the past and it was relaunch on Globo Play, TV Globo's on-demand app. We need a new audience. But we can get it?
Fairmont’s Après in the Air Campaign
The objective of the Après in the Air campaign was to leverage Canada's 150th birthday to create major buzz and drive widespread awareness around the Fairmont Hotels & Resorts brand across North America.To achieve this, we partnered with Air Canada to host a group of highly-targeted, prominent influencers and press for an over-the-top, once-in-a-lifetime ...
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shopping season.But with a notoriously hard-to-reach target audience of 14 to 17-year-old females, even a classic brand like Converse can fall through the cracks. Especially during an extremely cluttered and competitive time of year.Converse approached Big Space...
Gigi Hadid X Maybelline Campaign
The objectives for the Gigi Hadid X Maybelline launch were to build upon Maybelline's brand equity, elevate the brand's cool factor by recruiting new, younger consumers and to harness the power of social media by launching and sustaining a global launch on Instagram.Gigi Hadid is globally relevant and our highest performing spokesmodel on social media, so...
Halle Berry in Kidnap: Don’t Mess With Mom
Fullscreen and Aviron Pictures partnered to promote the studio's first-ever release, Kidnap, a thriller and vehicle for producer/star Halle Berry. Fullscreen's task for the theatrical social campaign was to activate Halle's core fans with a message of empowerment for mothers, and to leverage those fans to amplify awareness and eventize the movie's openin...
How To Be A Latin Lover: Integrating Talent to Set Box Office Records
Pantelion Films and Fullscreen leveraged a social-first content day with the star of How To Be A Latin Lover to produce platform-specific activations around key theatrical campaign moments that maximized title awareness pre-release, ultimately leading to Pantelion's biggest box office opening ever.Pantelion Films' challenge for Fullscreen was unique: laun...
Jason Wu 10th Anniversary Fashion Show at The St. Regis New York
St. Regis is known for its rich Connoisseur program where we partner with like minded ambassadors and tastemakers representing a variety of verticals including fashion, sport and music. One of our Connoisseurs is Jason Wu, a renowned American fashion designer.In February, Wu held his 10th Anniversary Fashion Show at The St. Regis New York, the site of his...
Kids’ Choice Sports – Karina Garcia Partnership
In order to build excitement for Nickelodeon's Kids' Choice Sports 2017 we looked to partner with an influencer to help us achieve the following:Leverage the reach and star-power of an influencer to build buzz, excitement and tune-in for Kids' Choice Sports 2017 (KCS)Leverage influencer-driven content across owned and operated platforms to further drive p...
MTV EMA
The MTV EMA celebrates the world's biggest names in music with a night of awards and epic live performances from the year's most popular musical acts. In 2017, we brought fans closer to artists by expanding last year's EMA influencer program to super-serve local audiences in key markets. We sought to provide localized, VIP coverage of all the EMA action ...
Michael Kors: The Walk Campaign
Michael Kors The Walk is a 360-degree street-style campaign featuring new talent and style personalities every season. The goal was to reach a new fanbase through a diverse group of talent and shine a spotlight on key handbag styles. The digitally-led, shoppable campaign created an engaging narrative and encouraged customer participation by asking fans to...
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movies and with no direct exposure to ‘90s references, we created buzzworthy and socially shareable beats throughout the campaign to drive anticipation and interest amongst this audience. By effectively utilizing video, social media, talent and influencers, the ...
Passengers: Zero Gravity
To build excitement and eventize the release of Passengers on Blu-ray and Digital with a Passengers themed out of this world experience. Social influencers and top tier press came out for two days of Passengers themed activities culminating with an anti-gravity flight out of Long Beach. The event was captured and shared across multi platforms including Yo...
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more purchases and pies eaten than any other time of year.While teams are fighting for yards, brands are fighting for eyeballs and eating occasions. During this competitive time, DIGIORNO® needed to break through to inspire the "planned" occasions typically rese...
SeatGeek - The People You Go With Make It Great
SeatGeek believes it's the people you go with that make it great. A live event is better because they're by your side. You see the same things. You feel the same feels. You're forever bonded by the experience of being there together. Our objective was to authentically bring this experience to millions, while growing SeatGeek's business.
Snoop's Hot Box Office: Girls Trip
Universal Pictures' Girls Trip's summer release meant the film was up against big name studio tent poles creating a unique marketing challenge. Hoping to play into the film's comedic strength, Universal asked for an original influencer based promotional strategy that would engage their African-American skewing target audience. Taking these objectives into...
Taylor Swift NOW: Super Saturday Night Social Media
AT&T signed a major, exclusive multi-year, multifaceted deal featuring performances and content with 10-time GRAMMY® award-winning singer, songwriter, musician, and producer Taylor Swift. The partnership includes ongoing content releases for the Taylor Swift NOW channel, performances, and integrations through merchandise, fan events, and social content...
The Citi Double Cash Card & TIME Inc: The Mets Mean What They Say
With the launch of a broader campaign for the Double Cash Card, we set out to create a new, emotionally-based value proposition—based not just on product features but also on brand ethos. The Mets Mean What They Say videos were a continuation of that campaign, and our objective was to continue driving the following goals: 1) Build upon and accelerate th...
The Filtered Life
Everybody knows Brita as a brand that allows people to filter out the bad to get to great-tasting, clear water. To show how living a better and healthier life with filtered water goes beyond filling up the glass, Brita took on a more ambitious cause, launching a new effort to filter out negativity. When launching Brita's new campaign platform – The Filter...
Unlikely Gadgets
EF Englishlive is one of the largest online English school in the world. The goal of the campaign was to show the public there is no "miracle" as to learning the English language in that, in order to truly learn it, it is necessary to really study in a real online school with native teachers and specialists. That demands time and dedication, without magic...
Usain Bolt #ChiefSpeedOfficer
We at, Digicel Caribbean Ltd made living legend, world record holder and the world's fastest man, Usain Bolt, as our Chief Speed Officer. This innovative partnership saw Usain bring his unique understanding of speed to customers via Digicel products, networks and marketing and partnership initiatives. We have been a proud sponsor of Usain Bolt since 2004 ...
ZUMBAxMDCDANCE Campaign
To inspire people to get up and dance. By joining forces with dance powerhouse Millennium Dance Complex, Zumba wants to show people that dancing doesn't have to be intimidating and does not have to be left only to professionals. #ZUMBAxMDCDANCE was a partnership between the most well-known and viral dance studio (MDC) and global dance-fitness leader, Zumb...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018