10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

CUCA’S COMEBACK

Entered in Entertainment, Multi-Platform Campaign

Objective

Sitio do Picapau Amarelo was a successful children's show

in the past and it was relaunch on Globo Play, TV Globo's on-demand app.

We need a new audience. But we can get it?

Strategy

When you want to connect a highly popular 70s show to a much younger audience,

who you gonna call?

A seven feet blonde alligator that shoots lightning bolts from her claws and that also happens

to be a global internet celebrity, that's who.

And to make the bridge between those 2 worlds we built the comeback story of Cuca,

one of the show's main characters and a global internet celebrity.

Not only was the campaign a huge success, but so was Cuca and the show.

Results

6th most search term on Google (during the 3 day-campaign)

24 times global trending topic on Twitter

104 times national trending topic on Twitter

12,047,184 impressions

News on HuffingtonPost, Estadão, Blasting News, IstoÉ, UOL, Catraca Livre, among others.

Media

Video for CUCA’S COMEBACK

Produced by

Globo Comunicação, Globo Play

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18