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3rd Annual Shorty Social Good Awards Categories


See below for official categories. The early entry deadline is June 20th, 2018.

From the 10th Annual Shorty Awards

CUCA’S COMEBACK

Finalist in Entertainment

Audience Honor in Entertainment

Entered in Multi-Platform Partnership

About this entry

Sitio do Picapau Amarelo was a successful children's show

in the past and it was relaunch on Globo Play, TV Globo's on-demand app.

We need a new audience. But we can get it?

Why does this entry deserve to win?

When you want to connect a highly popular 70s show to a much younger audience,

who you gonna call?

A seven feet blonde alligator that shoots lightning bolts from her claws and that also happens

to be a global internet celebrity, that's who.

And to make the bridge between those 2 worlds we built the comeback story of Cuca,

one of the show's main characters and a global internet celebrity.

Not only was the campaign a huge success, but so was Cuca and the show.

Results

6th most search term on Google (during the 3 day-campaign)

24 times global trending topic on Twitter

104 times national trending topic on Twitter

12,047,184 impressions

News on HuffingtonPost, Estadão, Blasting News, IstoÉ, UOL, Catraca Livre, among others.

Media

Video for CUCA’S COMEBACK

Produced by

Globo Comunicação, Globo Play

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The early entry deadline for the shorty social good awards is june 20th, 2018