2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best use of Facebook Live

This award honors the most effective and creative use video via Facebook Live by a brand, agency or organization. This award will recognize social media campaigns that incorporate Facebook Live or overall brand presence on Facebook Live.

Finalists

finalist
gold
Airbnb’s National Park Backyards
It was the 100th Anniversary of North America's National Parks and with so many homes in and around them, Airbnb wanted to join in the celebrations. But, with so much noise on the internet to distract people, how loud would we have to be to break through? Actually, not loud at all. Turns out the most disruptive idea, was actually the quietest. A...
finalist
Election 2016: Crashing the Party Live
For the 2016 presidential campaign, AJ+ framed their coverage as "Crashing the Party," both literally and figuratively, and used Facebook Live to reinforce that theme. AJ+ used Facebook Live to explore new ways of telling the story of the election, avoiding all the clichés, horse-race politics, and pundits that traditionally dominate campaign co...
finalist
Hasbro Facebook Live
Anyone can go live but how do we offer fans something truly unique? Our goal was simple, turn over our brands to our 14MM fans and watch what happens…live. What happened? Eggs got smashed on Hasbro Gaming contestants, a green T-Rex came to life with Play-Doh and an animated Mr. Monopoly gave away his fortune…just another day with Hasbro brands.
finalist
NBC News: Decision 2016
For NBC News' election day coverage on social platforms, we had several objectives: Provide a service and stakes election day experience for news consumers on Facebook and provide a comprehensive election day news service to the Snapchat audience that respected them as voters (many first time) and educated consumers. Translate the depth of knowl...
finalist
Untangling the Holiday Spirit
Our Holiday Scratch-Off campaign was all about feeling the Holiday spirit instantly. We wanted to create an engaging and funny livestream to get our users excited to empathize with a man untangling a tremendous ball of lights. We decided to take the worst parts of the holiday, and find some way to make them bearable…almost instantly.

Nominees

"She Loves Me" Live Stream
In 2015, producers Bonnie Comley and Stewart F. Lane launched BroadwayHD on a mission to promote and preserve live theater and extend its reach to theater lovers around the world. With that goal in mind, they set a number of objectives. After attaining several, such as adding over 160 titles to BroadwayHD.com's on-demand library and live streaming Off-Br...
'Clash of the Corps' Facebook Live Series Premiere
We offered executive producer Dwayne Johnson's fans a chance to see the first episode of our new Clash of the Corps series before anyone else, in order to drive tune-in and create excitement around the series. We created a live viewing event on Dwayne Johnson's Facebook page for his 57 million followers one day before the official television premiere.
17th Annual Latin GRAMMY® Awards
Campaign Sizzle: http://latingram.my/2016-facebookLIVE
2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. In order to reach them and continue to engage their fandom, our overarching marketing strategy and message was that fans could watch the show EVERYWHERE. Facebook Live gave us a unique opportunity to reach our vast global audienc...
Barstool News Network: 2016 Election Night
Barstool Sports, a driving force in sports, comedy, entertainment and men's culture, took on the 2016 Presidential Election in a way only Barstool could. Aiming to own election coverage through a comedic, honest and direct lens, Barstool utilized Facebook Live as a platform in which they could react to and report on election coverage in real time while in...
Carnival Horizon - Ship Name reveal
A creative way to announce our newest ship name and Generate Buzz! Ship name: Carnival Horizon
Denny’s Pancake Live
Years ago we brought to life Denny's most iconic dish with the web series The Grand Slams, working with Stoopid Buddies Studios (creators of Robot Chicken). To align with Denny's new pancakes launch, we wanted to make The Grand Slams more engaging and thought, "why not bring our beloved Pancake character to life?" We always wanted to talk to a Pancake, so...
Digital Town Hall: The Time of Peace in Colombia (Foro digital: La hora de la paz)
The live streaming in Facebook Live of a Digital Townhall about the peace process in Colombia, hosted by Patricia Janiot —main anchor of CNN Espanol— in Bogota, Colombia, with four strong and distinct voices in favor and against the peace agreement between the government and the FARC guerrilla. The goal was to inform Latin America's audience about the cha...
Drone Week
In a departure from last year's Periscope-based webcast, Droneweek 2016 was broadcast exclusively on GE's Facebook Live channel to audiences in the US, Brazil and the world. The team worked closely with Facebook to develop one of the first-ever live multicasts using drones in rich HD quality. The 5 day, 5 episode event gave viewers a rarely seen perspecti...
FX’s Facebook Live at the 2016 Television Critics Association Press Tour
The Facebook Live video stream at the Summer Television Critics Association event was designed to allow fans to watch and interact with FX stars in a more spontaneous and engaged setting. The goal was to put a spotlight on our diverse programming and talent and allow our fans the opportunity to participate in live interaction with some of their favorite c...
Facebook Live - Clip of the Day
Tough Mudder's Clips of the Day strategy was developed in 2016 as an initiative to produce daily clips across Tough Mudder's 5M+ Facebook fans. Knowing that Tough Mudder boasts an impressive millennial demographic, coupled with the approach that more and more consumers are interacting with brands and consuming content via video, Tough Mudder developed dai...
Georgetown University Holiday Yule Dog
Georgetown University, one of the nation's leading academic and research institutions located in Washington, DC, was looking to celebrate the holidays with their online community and help students de-stress during final exams. On campus, the weeks leading up to Christmas are quiet, so opportunities to engage students, alumni, staff and faculty on social c...
Guy Fieri Live Book Signing
Generate awareness of our newest BBQ joint on-board our ships! Pig and anchor by celebrity Chef Guy Fieri.
Hulu Hunk O'Lanterns
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed to change people's perception. We had to show people that Hulu is a fellow TV fan, capable of making the viewing experience even better. That with Hulu, TV loved you back. So we set out to ignite TV fans during one of the biggest TV holidays of the year: Hal...
Live From E!
To expand E! News' offsite video platform by leveraging the best and newest technology available in social that continues to bring our viewers the great breaking news content and topical discussions they have always loved about the franchise.
LongHorn Steakhouse Grill Masters Live on Facebook
In 1981, the first LongHorn Steakhouse opened its doors in Atlanta thanks to one man's commitment to grilling the perfect steak. His passion for food and grilling expertise led to phenomenal growth, and LongHorn Steakhouse now serves guests at nearly 500 restaurants across the U.S. The restaurant prides itself on its grilling know-how and seeks to share t...
Magic Funhouse Facebook Live Activations
Fullscreen set out to tell the story of Magic Funhouse, an adult show about a kids' show, with a heightened, in-world social campaign intended to ignite a fandom around the the show and its creator, Brandon Rogers. A few priorities were top of mind when developing the campaign strategy: convert fans to Fullscreen subscribers, drive weekly conversation, en...
Mr. Robot Live Digital After Show Hosted by the Verge
After the success of Mr. Robot’s first season and witnessing the show’s passionate, engaged and growing fan base, USA Network wanted to find a way to amplify the overall fan experience for season two. The series, which is known for its layered plotlines and complex character evolutions, naturally lends itself to in-depth water cooler discussions, often on...
Record TV & R7 on Facebook
Record TV is a broadcaster by trade – in fact, one of the biggest in Latin America. Therefore, we're obviously really good with video, being it live or on demand. And the group also is the creator and owner of Portal R7, one of the top news outlets and content producers in Brazil. Then there is another important fact about us: we are really strong on soci...
Sex and the City Facebook Live featuring Divorce’s Sarah Jessica Parker
HBO aimed to introduce the new series Divorce to the 13 million fans connected to Sex and the City on Facebook with a once-in-a-lifetime live activation featuring Sarah Jessica Parker herself.
ThinkPad Torture Test: Facebook Live
The Lenovo ThinkPad X1 Yoga is the one of the most durable laptops out there. But just how durable? As an extension of our longform video featuring Rahzel, we held a live torture session on Facebook, just in time for Halloween. The purpose of this was to show the ThinkPad going through extreme torture tests in real time.
Thrillist X Royal Caribbean: Friendsgiving, redefined
Thrillist empowers people to do the things they love and do them well, and to experience the world like an insider no matter where they find themselves. When that's "at sea," Royal Caribbean is the premier vessel for living the life we want for our audience.To drive (or sail) that point home while breaking readers out of their holiday doldrums, Thrillist ...
Tough Mudder: World's Toughest Mudder - Facebook Live
With a passionate community of more than 2.5 million craving more and more content, Tough Mudder's goal in 2016 was to find a way to showcase its signature event –World's Toughest Mudder – to millions more fans around the world while growing its brand and highlighting the athletes that race all season long.Tough Mudder planned to leverage the global expos...
Use of Facebook Live
We use Facebook as a place to share major news, posts that reflect our culture and brand, and our people. This year, we identified Facebook Live as a major opportunity to bring our brand to audiences in a new, fresh way. Our objective through Facebook Live video is to drive meaningful interactions among our key audience segments through low-cost, high-imp...
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversies continue across WWE's digital media platforms, which operate 24/7.Our WWE Digital and Social Media teams are comprised of a 50-person group of editors, producers, designers and photographers creating content for WWE's flagship website and App, WWE's hugely...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.