10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

Finalists

finalist
gold
audience
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from young people in their own words, animates the best of them, and publishes them on our YouTube channel, website and mobile app. Our mission is to create a platform that empowers kids through the telling of their true stories to help them feel connected,...
finalist
silver
Thrills, No Spills
Slurpee released a new sports bottle over winter and tasked us with selling 150,000 of them. That's 3.8 bottles per store, per day!They needed people to start talking about the bottle to keep sales hot and Slurpees cold. With an audience of 17 to 34 year olds who live in the moment and love new experiences, we had to make sure the content was fa...
finalist
bronze
Tillamook “Goodbye Big Food, Hello Real Food” Social Launch
Tillamook is an Oregon-based dairy cooperative of farmer-owners, who prioritize quality over profit to make the best cheese, ice cream, yogurt, sour cream and butter. In 2016, they set out to become champions for Real Food. To claim leadership, we needed to position Tillamook as a challenger and antidote to flawed, profit-driven, Big Food corpor...
finalist
Audi - The Comeback
Background:Audi asked us to showcase: The RS7 piloted driving concept. Vehicle automation was in the midst of a heated debate focussing on obstacles over opportunities.
finalist
The Citi Double Cash Card #Literally Cinemagraphs
The Citi Double Cash card launched a new campaign early in 2016 that set out to build upon the success of the card's product launch in 2014. We created a new, emotionally based value proposition for Double Cash – based not just on product features but also on brand ethos. Our big idea: A "give it to me straight" position that serves as an antido...

Nominees

#BMOLoopaBulls - A Stop Motion Animation Video Series
During the 2015-16 NBA season the Chicago Bulls and BMO Harris Bank decided to roll out a stop motion animation short video content series on Vine. The Bulls partnered with Travis Brooks of CrankStrap to help bring this to life and the resulting content ended up with the NBA's "Team Digital Content of the Year Award."BMO Harris' goals with the Chicago Bul...
BET - 15 Years: Remembering Aaliyah
We set out to bring hip-hop fans together around one of 2016's major music milestones—the 15th anniversary of Aaliyah's tragic and untimely death. Our goal was to unite the BET audience for a day of celebration and remembrance, while reinforcing the network's influence as a cultural touchstone for Aaliyah admirers.
Back to School
The intended purpose of the online video, "Back to School" was to increase brand awareness, familiarity and social engagement with Finish Line and change people's perception that it is an underdog in the category.
Breathe New Life Into Your Nails
Launch a 60 second video campaign to educate consumers on features and benefits of new nail product launch - nail color and treatment in one, taking into account that the majority of views will come from Facebook and Instagram on mobile devices. Engage users to "take a breather", a main selling point of the product as well.
Budweiser Summer 2016: "Sea to Shining Sea" Video
Memorial Day. Fourth of July. The Rio Olympics. The Presidential Conventions. Summer 2016 was a celebration of all things America. And after 140 years as an iconic American brand, Budweiser went all in, literally changing its name to "America." But the changes didn't stop there. From the Star Spangled Banner to the Pledge of Allegiance, Budweiser replaced...
DC Universe Online: Xbox One – Teaser Trailer Series
DC Universe Online (DCUO), the free to play, massive online action game set in the DC Comics universe, announced in January 2016 that it would be available on Xbox One later that spring. No major details about the release surfaced until April 18th, 2016, when DCUO posted its first video in a three-part teaser series.The primary objective for the series wa...
Farmers Flooded House "Dog Diving Competition"
The latest campaign for Farmers Insurance®proves their vast experience by telling unbelievable but true stories of claims they've seen and covered. Our goal is always to increase consideration for Farmers and stay top of mind among our audience, so we had to keep this campaign fresh and relevant in the social and digital space. An opportunity to do this p...
John Cena & NIkki Bella's Halloween Switcheroo
WWE SmackDown Live Superstars John Cena and Nikki Bella are stars of the hit E! Network reality shows Total Divas and Total Bellas, as well as one of the most followed athlete couples in all of social media. As a holiday treat for their 70+ million combined social media followers, WWE's social media producers chronicled the pair's annual Halloween costume...
NATO Facebook Videos
NATO's Public Diplomacy Division – Communications Services is committed to building brand awareness while increasing online engagement.In 2016 the team intensified overall usage of social media and in particular the use of native uploaded video to increase awareness about NATO and to highlight its role and current missions.One of the objectives was to boo...
Reshma’s story
The objective of the video was to illustrate the important work of our partner, Vindhya e-Infomedia, through the story of one of their employees. Nearly 80% of Vindhya's 1,000 employees are either physically challenged, hearing impaired, or visually impaired. Vindhya e-Infomedia is a Bangalore-based company that has been providing clients with data manage...
Shameless "The F Word" Music Video
Showtime is always looking for fresh ways to extend the linear storytelling of a series to the digital space to give fans more story. The sixth season of Shameless provided a great opportunity to do this when we learned of Gus' breakup song to Fiona. The original script only called for a few lines of the song but Showtime saw this as an opportunity to giv...
Sonic Mania Infomercial
Generate awareness, buzz, and get people just plain jazzed for the Collector's Edition of SEGA's new 2D adventure: Sonic Mania.
The Periodic Table: Something to Sing About
Every year in mid-October the American Chemical Society celebrates National Chemistry Week as a way of uniting businesses, schools, and individuals to enhance the public's perception of chemistry. We proactively came up with a one-week program on behalf of our client, The Chemours Company. A recent spin off of DuPont, Chemours is a new chemical company th...
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for above all others? That's right, odor control! OK, but small problem…every other litter brand in the market passed that pop quiz, too. In the world of cat litter, everyone is striving toward the same goal. To raise the bar on the most important equity measur...
Tidy Cats - Stank Face
Pop quiz: If you make cat litter, what's the one thing, the single quality you need to be known for above all others? That's right, odor control! OK, but small problem…every other litter brand in the market passed that pop quiz, too. In the world of cat litter, everyone is striving toward the same goal. To raise the bar on the most important equity measur...
Total Wireless - A Cyber Monday Carol
To position Total Wireless' simple, inexpensive data plan as an invaluable Cyber Monday shopping assistant for busy moms.
Untamed Adventures with Fairmont in Kenya
Our primary objective was to promote awareness of Fairmont Hotels & Resorts as an incredible safari destination in Kenya. While our properties throughout North America are well known, most people don't associate the brand with a safari experience. These videos showcased the extraordinary sights and experiences found on an African safari with Fairmont and ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.