10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Twitter

This award honors the most effective and creative campaigns optimized for Twitter. Describe how you integrated Twitter into your campaign, how it enhanced your message and met or exceeded your goals and objectives.

See previous winners and honorees here.


We live in strange, dark times. The internet and Twitter (and the White House) are teeming with bullies and trolls trying to score cheap laughs off the innocent. And we at truTV are not immune. In fact...
The NASCAR Playoffs Twitter campaign included two key elements: A single driver camera view was brought to fans live on Twitter for the first time during all 10 NASCAR Playoffs races via Twitter Live ...
Best Overall Twitter Presence
IBM's Twitter page currently garners the highest engagement rates among B2B tech brands. We use Twitter as a place to share major news, respond to questions and comments from our audience, and highligh...
Comedy Central and GEICO Celebrate Quirky Holidays
With the goal of creating an innovative and fun digital social series, GEICO and Comedy Central teamed up to produce uniquely relatable and shareable pieces that were at once meant for Comedy Central's...
Connecting the Unconnected Canadians
The objective for both organic and paid Twitter campaigns was to spread awareness about our deployment with Ice Wireless in Northern Canada. The paid campaign was launched on August 8 with a budget of ...
How QDOBA Trolled Chipotle and Won the Twitter Queso Wars
For more than a decade, QDOBA has owned the queso space and has never had any major challengers. Until Chipotle decided to throw its hat into the ring by launching a queso of its own. And the much-smal...
Make up 4 Makeup
Simple is the UK's #1 skincare range, but has yet to achieve that "breakthrough" moment in America. And for many U.S. consumers, it's not even in their consideration set. Simple's objective was, in a w...
Saturday Night Takeaway - The Longest Ever Hashtag
Welcome back one of ITV's best and most loved entertainment shows - Ant and Dec's Saturday Night Takeaway.Saturday Night Takeaway is full of variety and feels like 'there's something for everyone'.The ...
SubYAY Campaign
In the summer of 2017, Subway tapped Ruder Finn to shift its appeal to target Millennial and Gen Z demographics as the brand prepared to debut its new Fresh Forward design through their activation, "Th...
delTHORtro, a 2017 US Open Viral Moment
delTHORtro, one tweet sparked a 7-day viral conversation during the 2017 US Open.How the idea originated: Juan Martin del Potro, 2009 US Open men's champion, faced the #6 seed Dominic Thiem in the 2017...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18