10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Overall Twitter Presence

Managing a Twitter account for a brand is a 24/7 job that requires creativity, brevity, tact, and exemplary skills at community management. This award honors brands that have used Twitter most effectively to promote, enhance or otherwise endear their brand to the Twitter audience. Unlike Best use of Twitter, this award is for a brand's year-round presence.

See previous winners and honorees here.

Finalists

finalist
gold
Tweets from America’s Favorite Diner Booth
Denny's is "America's Diner" and the brand is one that reflects the growing diversity of today's America, a place where people from all walks of life come together with family, friends and complete strangers. To be successful in connection with this diverse customer base, Denny's knows it has to communicate with customers on their terms, and in ...
finalist
#1917LIVE
We live in an intense and noisy world. We live with and through gadgets, social media and mobile apps. Our brains are now oriented to consuming multiple forms of information through what we know as a newsfeed. Younger generations are already adapted to this timeline/newsfeed mentality, often from early childhood. The challenge is to identify how...
finalist
The Defenders
In the lead-up to the Netflix/Marvel heroes team-up in THE DEFENDERS, our challenge was two-fold — how do we prepare fans for the crossover, and how do we remind them why they loved these heroes so much in the first place.
finalist
The Punisher
An unconventional hero demands an unconventional social presence.
finalist
audience
TicToc by Bloomberg
TicToc by Bloomberg is the first and only global news network built for Twitter. TicToc provides 24/7 live streaming coverage of breaking news, live events, top stories and trending general interest news around the globe. TicToc is powered by Bloomberg's 2,700 journalists and analysts in 120 countries, delivering 24/7 news. TicToc delivers a fas...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018