10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Short Form Video

This award honors the most effective and creative use of short form video by a brand, agency or organization in a social media marketing campaign. Videos must be less than an a minute in length to qualify.

See previous winners and honorees here.

Finalists

finalist
First Day Feels
Converse wanted to position themselves as the go-to apparel choice for the 2017 back-to-school shopping season.But with a notoriously hard-to-reach target audience of 14 to 17-year-old females, even a classic brand like Converse can fall through the cracks. Especially during an extremely cluttered and competitive time of year.Converse approached...
finalist
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This idea is rooted in our purpose as an organization: to "care for people so they can be their best." For 50 years Hyatt Regency hotels have championed the power of bringing groups of people together – through understanding - to create connections and bui...
finalist
Law & Order SVU - Fan Compilation
The opening sequence to Law & Order: Special Victims Unit is a classic, well-known intro in television history. The theme narration sets the tone for the show and the world of SVU. The words are embedded in our viewers, who can't help but recite the lines with every watch. To engage SVU's fervent fanbase during the show's winter hiatus and encou...
finalist
Rethinking the Met Gala Bathroom
In 2018, the teen smoking rate is the lowest it's ever been -- yet still, millions of young people start smoking every day. And at truth, we know that images of people smoking -- especially when glamorized -- play a huge role in teens picking up the habit. Almost half (44%) of teens who start smoking do so because of the smoking imagery they see...
finalist
audience
Swear Like a Mother
As parents, you have one job: take care of your kids. But that's a pretty big job. And sadly, but not surprisingly, no parent is perfect.Kraft Mac & Cheese – the perennial kid favorite – needed to double-down on being parents' ally. Show parents they're not alone. Normalize 'parent fails' as anything but failures. Because parents are fundamental...

Nominees

#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appealing to a millennial target audience, by driving brand reappraisal through celebrating shared values such as diversity, empowerment, self-fulfilment and a borderless world while at the same time establishing Western Union as the go-to brand for modern money m...
#UA747Farewell
#UA747Farewell was an initiative to honor United's 747 aircraft on its final flight from San Francisco to Honolulu. Known as the "Queen of the Skies," the Boeing 747 is a revolutionary aircraft that had built up a considerable fan base during its career and was loved by customers and crew alike. To commemorate the retirement of United's most memorable air...
A Football Life: JuJu Smith-Schuster & His Bike, a parody
With just a few tweets, the story of Steelers rookie wide receiver JuJu Smith-Schuster's stolen bike turned into one of the most viral social conversations of the season. It started with a tweet from JuJu about how his only mode of transportation -- his bike -- was stolen. The story started gaining some steam after teammate Antonio Brown posted about a re...
Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT of Vodka.
Ahamed's Ramadan Diary
Ahamed Weinberg is a Muslim man with a Jewish last name who's navigating life and love while fasting for Ramadan.
Arrow Electronics - Always Forward Series
The "Always Forward" video series, highlighted throughout 2017, features several :60 second videos that amplify Arrow's many partnerships with customers to guide their businesses forward - whether it is a small start-up aiming to improve advance tornado warnings or the European Space Agency, who landed the first-ever unmanned spacecraft on a comet. The pu...
BMO LoopaBulls
BMO Harris Bank and the Chicago Bulls have a long-standing partnership and have worked together on a number of marketing initiatives, including in-arena activations, community initiatives, NBA G League partnerships, co-branded products, and producing digital content.Given the extent and length of the relationship, most Bulls fans are aware of who BMO Harr...
Citi's Play of the Day
For years, Citi has been a sponsor of ProCamps youth clinics, sports camps for kids that include drills, games and the chance to play side-by-side with their idols. For kids, being able to interact directly with their sports heroes shows them what's possible through hard work and big dreams. It's no surprise then that the most popular ProCamp features the...
Don't Get Mad, Get E*TRADE
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a third-place position in consideration and in financial jeaopardy. Pinched between full-service advisory-based firms (targeting affluent investors) and emerging low-cost platforms, the brand set it sights on inspiring new-to-the-market to start trading with E*T...
Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, and creative...
EVEN Hotels Keep Your Good Thing Going
With only four hotels open at the beginning of 2017, EVEN Hotels needed to raise brand awareness among wellness-minded travelers to drive demand for our current hotels and upcoming locations.Knowing we would reach our target audience primarily on social media, we turned to short-form videos — filming real guests' real stories — to show how EVEN Hotels cre...
Food Network on Facebook
Food is at the heart of our daily life, and who better to bring you your daily fix of food tips and new recipes than the most trusted brand in food media. Food Network's Facebook page strives to give its nearly 24 million followers everything they need on a consistent (and yummy) basis through engaging video via Facebook Live. With hundreds of Facebook Li...
Habitat
A four episode series about animals on the verge of extinction that contribute to preserving our ecosystem.
Hype & Influence
Hype & Influence is a video series that explores the cultural trends that matter. The goal of this series is to connect the audience with our brands by showcasing we are the leader when it comes to driving culture and creating conversation. On our first episode, we explore the reason why hip hop is now the #1 music genre in America. How is a country that ...
Introducing Reyka Vodka to U.S. Markets
Reyka is a small-batch vodka from the small country of Iceland. And we're not kidding about the small-batch thing, there are literally only 15 people who work in our distillery. Reyka is the embodiment of Iceland, it is literally made of Iceland, and people are more interested in Iceland than ever. Our goal for 2017 was to make people begin to recognize R...
It's On Us PSA: Action Guy
Introducing Action Guy. By day, normal college student. By night, normal college student who knows It's On Us to step in and intervene.
Kids’ Choice Sports - Slime PSA - Nickelodeon
Nickelodeon aimed to create an entertaining social first video that drove FOMO around Kids' Choice Sports. We set out to entertain our current fan base while also reaching a new audience with content we wanted to go viral. Our goal was to make fans feel like they couldn't miss out on all the slime in this year's Kids' Choice Sports.In order to achieve thi...
My Tales of Whisky Father’s Day Edition Round Two
Showcase Lagavulin as an experience to enjoy with the Dad in your life on Father's Day to drive consumer awareness and sales.
Philadelphia Eagles
To inspire and serve the greatest football city in America.
Rise to the Occasion: A Pizza Anthem
January and February are the most competitive months for football teams – and for pizza – with more purchases and pies eaten than any other time of year.While teams are fighting for yards, brands are fighting for eyeballs and eating occasions. During this competitive time, DIGIORNO® needed to break through to inspire the "planned" occasions typically rese...
Roy Wood Jr. Smoothie Song
Roy Wood Jr. debuts a new rap music video that highlights the most expensive luxury item around: a smoothie.
Spider-Man, Driver's Test
Audi and Marvel have built incredible brand equity during their ten-year relationship. In Audi's latest promotion with Sony Pictures and Marvel Comics, we faced unique challenges for "Spider Man: Homecoming": How do we integrate the new 2018 A8, which we weren't allowed to show due to a media embargo, and tout its driver-assistance technology, all with a ...
Stanley Brand “Vices” Campaign
Stanley Brand is over 100 years old, and an iconic American brand, not so much because of what the brand has done but because of the people who've carried the product for over a century.As Stanley Brand has grown generation to generation, it's had to evolve to remain relevant. It was once the tool of the blue-collar workman. It then became the icon of the...
Swimsuits For All: “Good As Hell” Resort 2018 Short Video
In December 2017, leading swimwear brand Swimsuits For All partnered with alternative hip-hop star, Lizzo Beating to release a short music video for the brand's new Resort 2018 collection. Set to the tune of her feel-good single "Good as Hell" and shot along the gorgeous beaches of the Bahamas, the short video features well known models and body positivi...
The X-Files: Aliens in NYC
The X-Files is one of the most celebrated franchises in television history. To build buzz and generate awareness for the returning event series, we created a special short-form Aliens in NYC viral video in order to get fans excited. Our objective was to entice existing fans, while also generating social buzz and luring in new fans.
Undeniably Dairy
For years, dairy sales have been declining. Between aggressive marketing about dairy alternatives and hype around fad diets, consumers are feeling that dairy is no longer a relevant part of their lives. However, we know our audience currently enjoys authentic dairy foods and products, they just don't associate those memorable taste experiences with the wo...
Will & Grace - Jack & Karen Series
The musings and teachings of Jack McFarland and Karen Walker, two of televisions most iconic characters, have been practiced and cherished by fans for many years. Now, 11 years later, it felt necessary to bring their wisdom to a new generation of Will & Grace fans, familiarizing them with their specific senses of humor and building out their fabulous worl...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018