3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Facebook Live, Periscope and Twitch. See previous winners and honorees here.

Finalists

finalist
gold
National Geographic + Airbnb: The Great American Eclipse
As millions geared up for the solar eclipse to cross the U.S., National Geographic aimed to leverage the company's expertise in science and live storytelling to create a majestic, experiential, multi-platform program to captured global attention around the rare natural phenomenon. By pairing key talent with the power of live streaming and social...
finalist
Consumer's Day Brazil Experience
Buscape is the largest website and app to compare prices of products and services in Latin America. The target audience was all consumers, all genders, ABC classes, 18+, connected to the internet. In Brazil, the second semester brings together the biggest promotional dates as Father's Day, Children's Day, Black Friday and Christmas. In the first...
finalist
Jameson Whisky Brings Live Music to the Masses
Can you name a smoother pairing than whisky and live music? Whether straight up or on the rocks, it's always best served with a side of rock and roll. This is no new trend; Jameson Irish Whiskey has long been a supporter of Canadian music. Through fostering partnerships with local bands and sponsoring music festivals, it allows the brand to trul...
finalist
audience
OREO Chocolate: Arriving in Style
The chocolate category is dominated by household names like Snickers and Hershey's: any new player in this space needs a strong launch story. So when OREO decided to enter the candy world by combining OREO cookie with Milka chocolate, we knew we needed a huge platform to announce that America had a new snacking power-couple.
finalist
Starbucks Pumpkin Spice Latte Hatch
To some very dedicated Starbucks Pumpkin Spice Latte (PSL) fans, fall is all about the annual return of their beloved beverage. But for many others, the PSL has become white noise in a world awash in pumpkin spice products.We had to re-launch our seasonal beverage in a way that would reclaim the PSL's place as the ORIGINAL and most beloved of al...
finalist
Y-3 Multi-Cam / Split-Screen Instagram Live Coverage
With the launch of Instagram Live happening just a couple months prior, brands at Paris Fashion Week were excited to debut their new collections utilizing this new social feature. Our challenge for F/W 2017-18 was to create a completely unique Instagram live experience for Y-3—a brand known for its obsession with innovation. In an age of instant...

Nominees

#NFLBlitz
In our partnership with Twitter, #NFLBlitz set out to be an informative, engaging, and entertaining 30-minute football live-stream targeted for, but not limited to the casual fan. We took advantage of the Twitter platform as a vehicle for real-time conversation and also a stage to get to know players under the helmet--talk about what they care about and...
2017 Kids’ Choice Awards Live Stream
Create a live social pre-show leading into the 2017 Nickelodeon Kids' Choice Awards as a way to drive fan engagement, buzz, and awareness in the crucial moments leading into the show. Our goal was to engage users active on social from their mobile, tablet and desktop to tune in to the awards.
Bloomberg Livestreams
Providing a network of data and information lives at the core of Bloomberg's DNA. Our livestreams on social media served as a natural extension of these company values.We aimed to give users the opportunity to watch live events and newsmakers in action, and in a fully unedited form. Our global social team also wanted to offer users a consistent space to c...
Dockers "The Interview" Facebook Livestream
Dockers relaunched the brand under the 'Always On' campaign messaging - the takeaway being 'Always On' is about keeping guys ready for whatever comes next.We were tasked with bringing the 'Always On' message to life via an engaging digital activation that would resonate with young professional millennial males.
Goodbye Spike, Hello Paramount
We Are Social was tasked with launching Paramount Network and ending Spike TV as a part of the network's 2018 rebrand. Goodbye Spike was the answer to "how do we sunset this brand on social?" We needed to allow for consumers to say a proper goodbye to Spike while creating a quality, foundational springboard social community for Paramount Network to grow u...
Live from the Cricket Lounge
Music is more than beats and lyrics - it's inspiration! "Live from the Cricket Lounge" is a social livestream concert series presented by Cricket Wireless to bring fans closer to their favorite musical artists and highlight music's powerful ability to unite people from diverse backgrounds. We aimed to connect the Cricket community not just to music, but t...
MTV EMA
The MTV EMA appeals to music fans in countries all over the world so live streaming videos of the event is a key way to reach our audiences, no matter where they are. When it came to live streaming the EMA events, our goal was to create exciting, immersive live streams that would engage fans worldwide and make them feel like they were a part of the action...
MTV Movie & TV Awards Fan Cam
Throughout the network's history, MTV has always brought unprecedented artist access to fans. Fan Cam Live was the next iteration of this foundation as we provided a way for celebrities and their fans to directly interact. We were striving for a high volume of talent with a high level of interest and engagement from fans, and we delivered upon this promis...
MY LITTLE PONY: THE MOVIE LIVE ANIMATED STREAMING EVENT
Build excitement and deliver a unique experience in order to get new and old fans excited for the upcoming My Little Pony: The Movie
Nat Geo Wild - Savage Thanksgiving
Savage Kingdom on Nat Geo Wild follows the epic struggle for survival among families of lions, hyenas and wild dogs in the African Savute. In order to drive viewers and word of mouth for the premiere of Season 2, we set out to highlight the human characteristics of these animals and show how similar family dynamics can be, even in the wild. The aim was to...
SeekDeeper
We wanted to get on the radar of young, tech-savvy travelers by using nontraditional means, driven heavily by buzz and PR. Royal Caribbean has very innovative technology on their ships, so we also wanted to lean into our tech side. We strive to create marketing as innovative as the ships themselves.
Teen Choice Awards 180 VR Red Carpet
For the 2017 Teen Choice Awards, we wanted to create a red-carpet experience that would not only engage to viewers, but also keep them engaged into the live broadcasted awards show. We took the typical livestream red carpet and turned it on it's head using the latest 180 VR technology.
The Morning Breath
Navigating the news world in today's climate can definitely be challenging. "The Morning Breath" was created to represent the modern, millennial woman and her views and opinions. Jackie and Claudia Oshry, together, have millions of social media followers, who look to them to share their thoughts and opinions on a variety of news stories daily. We feel tha...
Think Faster - The World's Fastest AMA
In 2017 Audi launched Audi Sport, its ultra high-performance division, in the U.S. With competitors already so established in the market, Audi knew it had to do something different to standout from the competition.Audi couldn't just talk about horsepower and torque like its competitors have done for 25 years. Instead, Audi Sport had to create a way for it...
Under Armour + Twitch: Curry 4 "More Buckets"
To celebrate the launch of Curry 4 "More Buckets" colorway, Under Armour partnered with Twitch for the inaugural "More Buckets Tournament," a first of its kind live streamed 3-on-3 tournament at our Global Headquarters in Baltimore, Maryland.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018