10th Annual Shorty Awards Categories


See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Influencer & Celebrity Facebook Campaign

This award honors the best integration of an influencer, celebrity or ambassador as part of a social media marketing campaign optimized for Facebook.

See previous winners and honorees here.

Finalists

finalist
gold
WestJet Christmas Miracle: 12 Flights of Christmas
At a time of year when stress levels run high for travellers, WestJet aspired to spread the joy of the season by activating something remarkable, sentimental, and interactive for its guests and employees. Over the last 5 years, the WestJet Christmas campaign has been a highly anticipated annual event for media and fans of the brand alike. The go...
finalist
"Teachers"/Bored Teachers Partnership – Snap Tax Credit Rant
The Education Market Association says that virtually all teachers wind up paying out of pocket for supplies, and it's not chump change, either. On average, most spent nearly $500 last year… –Money Magazine 8/3/16When details of the first proposed Tax Reform Bill became public in November of 2017, one specific detail particularly caught the publi...
finalist
AT&T Funboxing with Zach King
Telecommunications has largely become a tune-out category as many consumers quickly change the channel, flip the page, or in the case of digital, scroll past. This November, AT&T set out to break through the noise, developing thumb-stopping Facebook creative with a strategic hook that cut through these tune out tendencies and stood out among a s...
finalist
EnLIVEning the Conversation: Creating New Pathways for the MS Patient
The You Don't Know Jack About MS® campaign is a partnership between celebrity spokesperson Jack Osbourne and Teva Neuroscience (maker of the 21-year old therapy COPAXONE®) that aims to educate and uplift those who are newly diagnosed or living with MS. The campaign chronicles Jack's life with relapsing remitting multiple sclerosis (RRMS), the mo...
finalist
The Ritz-Carlton partners with Trey Ratcliff for “80 Stays Around The World"
The Ritz-Carlton leveraged a years-long partnership with world-renowned photographer and global travel social influencer, Trey Ratcliff to launch and execute the 80 Stays Around the World Campaign. Ratcliff took his passions on the road through 10 cities across Europe and 4 major cities in Japan, leading photo-tours that inspired local participa...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards powered by directv now were held april 15th, 2018