10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Images

This award honors a social media campaign or overall social presence for exceptional use of images and photography. Visuals used in posts, to enhance social profiles, and as part of integrated campaigns are eligible. Creative integrity, strategic integration, sharability and effectiveness will be considered.

See previous winners and honorees here.


Absolut Vodka: Never gonna GIF you up!
This is the story of how we successfully injected the ABSOLUT brand into our fans' online conversations, and gave them a new way to say "Let's grab a drink". Since 2015, we've been hard at work making GIFs for the ABSOLUT VODKA Giphy channel, but this year, we've stepped things up a notch. This is how we did it using wit, stop motion and a LOT o...
Freixenet: Introducing a Reborn Sparkling Wine Brand to New Consumers
As a legacy brand, Freixenet's sparkling wine products already see strong sales with older consumers—particularly among women. Our challenge was to introduce the Freixenet brand to a new, younger set of women who are just coming of age and in-market for sparkling wine at a price point that won't break the bank. Laundry Service teamed up with...
Inspired By Gallery
In a cluttered category full of in-situation product photography, Moen set out to change up the norm of the plumbing category. With a bank of underappreciated product innovations, Moen decided to place their thought leadership front and center by reimagining how it's represented within visual imagery.As part of a larger integrated campaign, "Ins...
NFL - Live Content Correspondents
Challenge: The NFL and 32 Clubs had limited resources capturing photos for use on social media on gamedays. In past seasons, this resulted in a reliance on wire photos and homogenous gameday content.Objectives: Expand coverage at all NFL games to deliver more content for League constituents, including @NFL, 32 Clubs and Player social media chann...
The Beard Club : Stay Weird, Grow a Beard
The Beard Club is a custom online subscription service that caters to trendy beard connoisseurs of varying tastes, from the Brooklyn hipster to the burly woodsman. Since launch in 2015, The Beard Club (originally Dollar Beard Club) has artfully tapped into this niche sub-culture with its bold personality, signature coarse humor, and satirical br...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18