10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Hospitality

Hotels, home-sharing and home rental companies are eligible for this award. Objectives may include gathering consumer trust, promotions and deals, loyalty programs and thought leadership in the hospitality space.

See previous winners and honorees here.


Dua Lipa's New Rules Music Video, The Confidante Miami Beach part of The Unbound Collection by Hyatt
In 2017, The Unbound Collection by Hyatt brand sought a platform to build brand awareness, bringing to life, in an emotionally relevant way, the brand promise of delivering on-of-a-kind, story worthy stay experiences. Identifying the powerful connection between music, story, and experience, the hunt was on to find the right artist, narrative, an...
Experiencing the World with Marriott Rewards
Decisions, decisions. Where to next? The Marriott Rewards Instagram channel is all about inspiring travel and a sense of wanderlust in its members. With the advent of Instagram Stories, Marriott Rewards was presented with an opportunity to bring its portfolio of 4,600+ hotels to life in a dynamic way.Marriott Rewards sought to:— Increase viewers...
Hyatt Regency & World of Hyatt: "Come Together"
World of Hyatt is built on the simple idea that a little understanding goes a long way. This idea is rooted in our purpose as an organization: to "care for people so they can be their best." For 50 years Hyatt Regency hotels have championed the power of bringing groups of people together – through understanding - to create connections and bui...
M Live: The Great American Eclipse
On August 21, 2017, the Great American Eclipse presented a unique opportunity for Marriott hotels sitting along the path of totality, where day would nearly turn to night, to create a truly awe-inspiring guest experience. M Live, spotted the trending story early in 2017, identifying more than 160 hotels, as part of Marriott's portfolio of 30 Bra...
Using Social Media to Design and Curate Tailor-Made Luxury Experiences
Prior to the introduction of the new social listening and customer experience tool, Dorchester Collection's social media strategy was creative, authentic to the brand and fun. Our strategy primarily focused on the OUTBOUND social metrics, engagement with the community on our official channels and the messages we were sending out to our fans and ...
You're Going To Have A Story To Tell
MGM Resorts International is the world's leading hospitality and entertainment company. Within our deep and diverse portfolio of resort destinations, we create experiences that simply do not exist anywhere else to engage, entertain and inspire. Our objective for this campaign was to create a social brand narrative of the various pool opportuniti...


Hotel of Hope
Racial tension and divisive rhetoric were some of the biggest themes after the 2016 election. BLM protests, marches, and the Charlottesville riots, gave our mission to commemorate MLK added weight, so we used it as an opportunity to create a message of hope and a call for unity. We also knew that this statement wasn't entirely ours to make, so we lent our...
Stories From the Road: Human Hug Project
In today's competitive marketplace, 85% of consumers think more favorably of and are more apt to support businesses that stand for a good cause. Understanding a brand's emotional purpose fuels a deeper connection between a consumer and a brand. With more and more people seeking this meaningful connection, Super 8's goal was to create more engaging and emo...
Stories of the InterContinental Life
The opportunity existed to establish a closer association between the InterContinental Hotel brand and the reward of a worldly perspective.Therefore, we set out to empower new perspectives by sharing genuine, meaningful, and personal experiences that develop the worldliness gained through "Living an InterContinental Life."Our objectives were three-fold:1....
The Ritz-Carlton brings its service values to social media
The Ritz-Carlton is committed to creating indelible memories for its guests and is one of the leading global luxury hospitality brands in no small part by its focus on guest engagement and satisfaction. These core values can be seen and felt at any Ritz-Carlton property around the globe.Whereas other brands use social media as a method for sharing package...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18