3rd Annual Shorty Social Good Awards Categories


See below for official categories. The regular entry deadline is August 29th, 2018.

From the 10th Annual Shorty Awards Best in Financial Services

This award honors brands and organizations in the financial services industry who use social and digital media in the most effective and creative ways to create a positive and seamless experience for existing users and gain trust and loyalty from potential users. Banks, credit cards, money management and financial services are eligible for this award.

See previous winners and honorees here.

Finalists

finalist
gold
Local Selects
Despite PayPal's high awareness and 210 million active users, less than 10% actually choose PayPal at checkout. This staggering performance metric reflects the brand's increasing irrelevance to the modern day shopper.Additionally, PayPal's consumer base amongst millennials was decreasing steadily. Choosing PayPal in a world of Apple Pay and Mast...
finalist
silver
Discovering the Power of Humanity with Citi
Citi is a sponsor of several music festivals each year, but Global Citizen Festival (GCF) is the only one that serves as a larger call to action for the community to rally together around social good. With an overall theme of personal empowerment, we – along with 60,000 of our new friends who joined us in Central Park - set out to showcase just ...
finalist
#LiveMore #ShareMore
The overall objective of the #LiveMore #ShareMore campaign was to make Western Union more appealing to a millennial target audience, by driving brand reappraisal through celebrating shared values such as diversity, empowerment, self-fulfilment and a borderless world while at the same time establishing Western Union as the go-to brand for mode...
finalist
Best in Social Media: Chase
As the most "liked" U.S. bank across social channels, Chase has deployed a multi-layered social strategy to help consumers of varying backgrounds and financial situations make the most of their finances. Considering Chase has a relationship with 1 of 2 U.S. households, our target audience is of all age ranges, life stages, and money mind-sets. T...
finalist
DBS Sparks Mini-Series
"Seizing the opportunity to humanise banking." Banks have been under immense pressure, contributed largely by a smattering of financial crises, sluggish economic growth and the emergence of new competitors from "the rapidly-developing fintech sector, offering new banking, payment and financing options"1. Also, consumers are expecting more...

Nominees

40 Days of Masterpass
The 2017 holiday season was coming up and Daddy's Home 2 was about to hit theaters. With the prequel scoring 33% on Rotten Tomatoes, the reboot was sure to be a success. But what about Masterpass?Online holiday shopping had increased by 14% and Mastercard had just the product to meet the growing trend. Masterpass. Masterpass is a digital wallet that lets ...
Are You Prepared for the New Reality?
At Bank of America Merrill Lynch, we view disruption as an opportunity, not a problem. Therefore, at a time when continual change is the norm, we strive to deliver insights that help our clients understand it all and propel their businesses forward. In this case, our goal was to use virtual reality itself to explain the effect of the technology. We want...
Auditor Proud
On September 28, 2017 Grant Thornton participated in the third annual AuditorProud social media blitz in coordination with the Center for Audit Quality.The goal of AuditorProud is to generate buzz around the audit profession and help recruit the next generation of auditors. On September 28, Grant Thornton's auditors and non-auditors alike took to social m...
Don't Get Mad, Get E*TRADE
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a third-place position in consideration and in financial jeaopardy. Pinched between full-service advisory-based firms (targeting affluent investors) and emerging low-cost platforms, the brand set it sights on inspiring new-to-the-market to start trading with E*T...
E*TRADE Truth Bombs
30+ years after pioneering the online brokerage category, E*TRADE was struggling to break from a third-place position in consideration and in financial jeopardy.Pinched between full-service advisory-based firms (targeting affluent investors) and emerging low-cost platforms, the brand set its sights on inspiring new-to-the-market to start trading with E*TR...
Friends Again
With Zelle peer-to-peer payment technology newly added to its app, Bank of America wanted to take on the likes of Venmo and Paypal. But payment apps aren't all that different from each other. So we needed to separate ourselves from the others, and figure out a way to increase app downloads and usage, as well as boost how people view Bank of America as a ...
SmartyPig Spooktacular Sweepstakes
The objective of this campaign was to win new followers while delighting existing followers, primarily on Twitter. Users had the opportunity to select their favorite "costumed" SmartyPig for Halloween and retweet/tweet for the chance to win money into a SmartyPig account. Users also had the chance to design their own pig and tweet that out to share with t...
The Marathon of Life
To use Marathon as the metaphor to communicate 6 essential qualities that one needs to possess to become a good investor; as part of the Investor Education initiative by Franklin Templeton.
Trust Is Everything
Our team had two significant objectives: to help customers better understand how to improve their credit and finances with Credit Sesame's tools and mobile app, plus to build trust with our audience.A crucial element of improving your credit and finances is education. If you don't understand your situation, you won't know what moves to make in order to im...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The regular entry deadline for the shorty social good awards is august 29th, 2018