3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards Best Contest or Promotion

This award honors the most effective and innovative contest, promotion or sweepstakes. All aspects of the campaign will be considered, including content, promotion goals, reach and effectiveness.

See previous winners and honorees here.

Finalists

finalist
gold
Adobe & Imagine Dragons - Believer
We wanted to get the next generation of video creators and film editors to try out Adobe Premiere Pro, so they could experience first hand just how powerful it is. Especially compared to the growing number of inferior tools and free apps flooding the market. But in order to do this, we had to give these aspiring creatives an irresistible reason ...
finalist
silver
Get Packing!
JetBlue is a boutique airline with a small marketing budget in comparison to its larger-name competitors. Even still, company wanted to be top of mind when people were considering traveling during the holidays. Their target was women and men, ages 18 to 40, who would likely be traveling to see family.
finalist
bronze
Impractical Jokers Surprise and Delight
Impractical Jokers is truTV's highest rated, and most time-shifted series. truTV knows their young fans watch less live TV, so transforming big TV moments into must-watch live events is key to sustaining an active fan community – not to mention the extra ratings boost. The Impractical Jokers kicked off Season 6 on Thursday July 13th with a one h...
finalist
audience
Boosted City Summer Tour
To raise brand awareness, Boosted set out on a month-long City Summer Tour. We met with Boosted riders and fans from San Francisco, Los Angeles, Chicago, & New York and made city-specific content that exemplifies how it feels to ride in each place. Immersive videos urged viewers to rethink the way we move and experience our cities. A digital-to-...
finalist
The Kindness Card

Nominees

#CR7Challenge
For the launch of Cristiano Ronaldo's latest fragrance, CR7, we took on the challenge of raising awareness and generating sales via social channels for the new product.Following a brand video explaining the many facets of Ronaldo's personality, all represented in his new fragrance by exotic ingredients and a luxurious PR launch event in Madrid, it was our...
#Seat14C
Our mission at XPRIZE is to solve humanity's grandest challenges through technological innovation. To do this, we set audacious goals that, in order to accomplish, will require unprecedented technological advancement. But how do we set these goals? We conceptualize humanity's ideal future state.Seat 14C is, at its core, an earnest exploration of our poss...
ASICS® Tap to Fly Challenge
ASICS® released three shoes utilizing their Flytefoam® technology as part of the "Feel Fast" campaign. Flytefoam® is their innovative cushioning which makes their running shoes some of the lightest available today. In an extremely competitive category, ASICS wanted to capitalize on its leadership as a running brand, to ensure it's seen as a cutting edge...
Caregiving
For nine years, Mastercard has partnered with Stand Up To Cancer, a research organization unlike any other uniting scientists from different institutions to collaborate on high-risk, high-impact projects. To fund this research, Mastercard launches a "dine out and donate" promotion every summer for cardholders that triggers a donation every time they use t...
Chipotle Queso Cup
When Chipotle added queso to their menu, they wanted to parlay the anticipation and excitement into an organic conversation. Chipotle tapped Day One Agency to create a campaign that would hype the moment on social media, drive product awareness, and create a robust interactive experience for new and existing customers. Our goal was to tap into Chipotle's ...
Climate Comic Contest
If the world's climate can change, so can we. In the lead up to COP23 Climate Change Conference, UNICEF sought to inspire, engage and give children and youth a megaphone to inspire people around the world, including world leaders, to take climate action. In partnership with Comics Uniting Nations, we asked young people to power the planet and creat...
Fender Pro Sweepstakes
To celebrate the launch of the new American Professional Series of guitars and basses, Fender wanted to engage its fan base, create buzz and showcase the breadth of the new product line.Goals included: •Raise awareness about the launch of the new guitar line and its 92 SKUs•Highlight features of the products – sparking consumer interest•Drive trial of the...
Golf Channel: Presidents Cup Scavenger Hunt
The objective of Golf Channel's Presidents Cup Scavenger hunt was to create buzz, both local and national, around the Presidents Cup, the biennial men's professional golf match play tournament between a team representing the United States and a team (Internationals) representing the rest of the world minus Europe. The 2017 competition took place at Libert...
Happify by mike's hard Lemonade
If there's one thing happy people and mike's hard Lemonade drinkers have in common, it's that they live, work, play and drink on the bright side. That's because sad people don't drink mike's – no one drowns their sorrows in hard lemonade. At least, that's what we've learned this year when researching mike's consumption trends. However, after almost 20 yea...
Mr. Robot: Season_3.0 Digital Easter Eggs
USA Network's groundbreaking drama Mr. Robot has become a cultural phenomenon, inspiring an unprecedented level of audience engagement with fans debating the show endlessly online, analyzing every frame and line of dialogue. Due in part to the series' infusion of Easter eggs—cleverly hidden references and winks for the eagle-eyed viewer—the show challenge...
Netflix Sandy Wexler UGC Global Audition Contest
To drive awareness amongst Millennials, a generation that didn’t grow up watching Adam Sandler movies and with no direct exposure to ‘90s references, we created buzzworthy and socially shareable beats throughout the campaign to drive anticipation and interest amongst this audience. By effectively utilizing video, social media, talent and influencers, the ...
Playoff Props
Prop bets. Bets that have nothing to do with the actual score of the game, but have become a popular ritual at watch parties across the country. They range from the expected to the ridiculous and are gaining in popularity for both the die-hard and casual fan.Wingstop wanted to get in on the action, and become a participating member in fans' game day exper...
Red Bull Bracket Reel Dance 2017
Red Bull's mission to give wings to people and ideas spans across many sports and culture communities, including collegiate dance teams eager to showcase their talent on a global stage. In an effort to deliver on our mission with this community specifically, we created Red Bull Bracket Reel Dance…
Sky Zone - Holiday Gift Card Campaign
The holiday season presented a timely opportunity for Sky Zone to engage with parents and teenagers through content promoting their annual gift package — a Sky Zone Holiday Gift Card, with an added incentive to bundle with a pair of limited edition holiday socks and free jump time with every card purchase.Despite a highly competitive time of year to targe...
You're the Worst: Cardboard Jimmy
When Jimmy Shive-Overly, a main character in the FXX hit comedy You're the Worst, visited an Erotica convention this past season to promote his new book, the show's fans couldn't contain themselves. Comments on social media inspired the FX team to create a pop-up sweepstakes to give away a show-used, life-sized cut-out of sexy Jimmy to one lucky fan. The ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The late entry deadline for the shorty social good awards is september 20, 2018