3rd Annual Shorty Social Good Awards Categories


See below for official categories. The final entry deadline is September 20th, 2018.

From the 10th Annual Shorty Awards Best in Beauty

Beauty brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Finalists

finalist
audience
Empowering Young Women
I was very inspired watching the Wonder Woman movie. Gal Gadot's character instills passion and confidence in everyone and particularly in women. I was a shy young girl terrified to speak or to leave my Mom's side. Faces spoke to me in a language I was able to understand. Faces and their expressions are more powerful than words. With makeup I ...
finalist
Hourglass Cosmetics Aims to be 100% Vegan by 2020
The objective of this campaign was to announce Hourglass' goal to go completely vegan by 2020, aligning with its existing 100% cruelty-free commitment and dedication to protecting animal rights. In addition, as a cruelty-free brand, the goal was to announce that Hourglass Cosmetics is a proud partner of the Nonhuman Rights Project, the only civi...
finalist
Mary Kay Charcoal Mask
A longstanding leader in the beauty industry, Mary Kay is known for its trusted beauty products, skincare, and empowering opportunities for women of all ages. Mary Kay continues to offer innovative products with proven results, including the new Mary Kay Clear Proof® Deep-Cleansing Charcoal Mask. To amplify the Charcoal Mask launch (May 16, 2017...
finalist
Mascara Mixology Influencer Activation for Revlon
The objective of this campaign was to create social engagement around a one-day event with the aim of differentiating the Revlon brand at Walgreens. This event was designed to drive the beauty-involved consumer to purchase multiple Revlon Mascaras to achieve different lash looks. Stated goals for this campaign included:Driving traffic in-store t...
finalist
The Beard Club : Stay Weird, Grow a Beard
The Beard Club is a custom online subscription service that caters to trendy beard connoisseurs of varying tastes, from the Brooklyn hipster to the burly woodsman. Since launch in 2015, The Beard Club (originally Dollar Beard Club) has artfully tapped into this niche sub-culture with its bold personality, signature coarse humor, and satirical br...

Nominees

European Wax Center's Strut Society
As the largest waxing company in the U.S., European Wax Center (EWC) believes that revealing beautiful skin is the first step toward revealing the best version of yourself. The brand's mission is to inspire women to be authentic and unapologetically confident in everything they do. To raise awareness for this message among their target audience,...
Karity's Palettes for Paws® donates to animals in need
As a 100% cruelty-free brand, we have a huge love for our furry friends. Our main goal with Palettes for Paws® was to help out local animal shelters by sending items they needed. After reaching out to several shelters, we found out that they all needed more food for the animals.This was quite heart-breaking for the Karity family. How could we leave these ...
Maybelline NYFW in 360
Maybelline is a major player in New York Fashion Week — from official makeup partner to the biggest designers to having top model ambassadors in high visibility shows. When every brand is trying to capitalize on its involvement in NYFW to boost its profile, how do we give an international Maybelline audience a unique view into New York Fashion Week and br...
Schwarzkopf Professional: Forging Bonds
Schwarzkopf Professional's BLONDME is more than a just a hair color system. BLONDME is a connector and a conduit which evokes emotion with superior and multi-faceted results. It's a product by definition but a catalyst by nature. In 2017, Schwarzkopf Professional asked Social House, Inc. to conceptualize a campaign that would speak to hairstylists and th...
T3 Micro: The Power Within
T3 Micro is an innovative heat styling tool company, driven by design and rooted in technology. In 2017, the company engaged Social House, Inc. with one pressing question in mind, "How do we expand brand awareness and reach our target consumers in an authentic and innovative way?" As Social House began to conceptualize the campaign, we knew that T3 Micro ...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Twitch, Musical.ly, and the rest of the social web.

The late entry deadline for the shorty social good awards is september 20, 2018