10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Business to Business

Best use of social media in business to business marketing strategies and campaigns. Objectives may include promoting thought leadership, generating leads and traffic, utilizing market data and increasing customer engagement.

See previous winners and honorees here.


#TheNetworkIntuitive: Cisco Activates the New Network with a Digital Launch
In 2017, Cisco changed forever how we think about the network. Ushering this new era in networking, Cisco ignited The Network. Intuitive (TNI) launch with a digital strategy creating the fastest rampin...
Activating The KPMG Brand Through Social Media
KPMG embarked on a mission to tell the world how we can help transform businesses by thinking innovatively in any industry. We created storytelling platforms with Forbes and CNN to access new audien...
Meet Vee
With voice assistants from Amazon and Google entering homes at breakneck speeds, VaynerMedia saw an opportunity for their clients (and potential clients) to reach consumers in new, impactful ways. VM h...
Spotify For Brands Social Media Campaign & Spotify.me - GLOW, Spotify For Brands
GLOW partnered with Spotify for Brands for summer 2017 to help the business group within Spotify roll out their groundbreaking new research: "Understanding People Through Music."At its core, the resear...
What "I" Can Disrupt
Once the default partner of the CIO, IBM was ranked lower in consideration among CIOs in 2016. Objective for 2017/18 was and is to re-win the hearts and minds of CIOs and to get them to re-assess how t...
athenahealth 2017 HIMSS Conference Activation
athenahealth is a Healthcare IT company that provides medical groups and hospitals with products and services for EHR (electronic health records), patient engagement, practice management and billing, c...


#LifeAt: Discover small and midsize enterprises innovating and growing with SAP solutions
The "S" in "SAP" doesn't stand for sexy. We're an 88,000 employee, multinational enterprise software corporation that helps the world run better and improve people's lives. But our brand doesn't exactl...
BotBot, the bot that builds bots
Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires considerable creative and technical expertise, time, and money. Thes...
Deconstructing the Future: IoT in the Industrial Age – creating a one-of-a-kind digital experience
OBJECTIVE: Transform what the industry thinks of when they hear the words "white paper". GOAL: Drive engagement in social and on-page – to drive downloads and sales leads
Driving Pipeline Revenue Through Social
Converting qualified leads into sales is the goal of a well-executed lead nurture program for any brand. With the introduction of Facebook lead gen ads in 2017, Dell EMC found an opportunity to create ...
ONWARD 17: An Exploration of the Intelligent Future
Yext aimed to deliver an impactful and high-touch tech conference that brought new technology to the forefront of people's minds. Planning to make ONWARD the preeminent technology conference in New Yor...
Psychology of Change
In a time when feeds are crammed with tired business 'tips and tricks' yet business leaders are looking for a relatable way to work smarter, American Express found original inspiration in the theory t...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

late Deadline for Brands & Organizations

02 . 22 . 18