10th Annual Shorty Awards Categories

The 10th Annual Shorty Awards will be held April 15th, 2018 in NYC. See below for official categories.

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Augmented Reality

This award honors the most creative and effective use of augmented reality in a social media marketing campaign.

See previous winners and honorees here.


AR MTV Moon Person
Viacom Velocity and MTV teamed up with 8i to create a "never been done before", augmented reality dancing Moon Person using our biggest tent pole event, the VMAs, as our platform. Using 8i's augmented reality app, Holo, Velocity gave MTV fans a highly interactive tool, which allowed fans to add a photorealistic 3D hologram of the Moon Person to ...
Archer P.I. App
Archer, P.I. is an Augmented Reality app designed to interface directly with the TV show, allowing the player to literally grab an item from an episode and interact with it while immersed in rich secondary narrative that compliments developments in the show. The app seamlessly weaves animated video storylines with graphical hints while leveragin...
HAPPY! is based on New York Times best-selling author Grant Morrison and Darick Robertson's graphic novel of the same name. The series follows Nick Sax (Christopher Meloni, Law & Order: SVU) – an intoxicated, corrupt ex-cop turned hit man – who is adrift in a world of casual murder, soulless sex and betrayal. After a hit gone wrong, his inebriat...
Jumanji: Welcome to the Jungle Facebook AR Effect
Collaborating with Sony Pictures and Facebook, we set out to transport users into the adventurous world of Jumanji. Using the poster as inspiration, we wanted to allow fans to animate themselves directly into Jumanji. More than a mask, we also set out to create an interactive Jumanji experience.
Legion Sessions Mixed Reality Experience
In support of the first season of Legion, FX sought to bring fans into the distorted world of David Haller's mind, complete with mutant powers, in a first-of-its kind activation utilizing Microsoft Hololens.
Our objective was to create AR features that young music fans would be excited to use, set a mood within the fans' physical space, give them access to the live event space and performances in real-time, engage global audiences both at home and at the show, and, finally, further innovate with full immersion of our audience into the EMA via our ap...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city


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