THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 4th Annual Shorty Social Good Awards

HERO STANDS UP TO RACIST ON LONDON TUBE

Finalist in User Generated Content

Objectives

A commuter was verbally assaulting a young man on a train when our hero stood up for what’s right and called him out, setting an example of human kindness and good in the world.

Strategy and Execution

With more than 3.9 million page followers, more than 3.4 million likes and a weekly reach of 37 million Facebook users, we aim to inspire change by telling the world’s untold stories that matter.

We are Maffick: a boisterous celebration of our beautiful world –

and all of its (crazy/fucking complicated) stories

WE ARE shareable stories that matter. Stories that grab you by the brain and get inside your head. Stories that challenge what you think you know about how the world works, and how you work in it. Stories that change you.

We ARE NOT cable news. We are not partisan. We are not politically correct. We are not an echo chamber. We’re bigger than “both sides of the story.” We know there are more sides than two.


 

Results

This empowering act caught on camera has amassed over 2.7 million views and engaged over 130K people to like, comment and share.

Media

Video for HERO STANDS UP TO RACIST ON LONDON TUBE

Entrant Company / Organization Name

In the Now, Maffick

Link