THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting NEW! Data Visualization Email & Newsletter Filter/Lens Hashtag Meme, GIF, & Emojis Micro-Site Single Post or Activation User-Generated Content

Design

Animation Art Direction Brand Identity Brand Redesign Generative AI NEW! Graphic Art Images Sound & Music UX/UI Visual Effects Website/App NEW!

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Family and Parenting Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance NEW! Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Metaverse

Artificial Intelligence Extended Reality Immersive Interactive Content NFTs

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Podcast

Art & Culture Podcast Branded Podcast Comedy Podcast Health & Wellness Podcast NEW! Lifestyle & Entertainment Podcast NEW! News & Politics Podcast Other Podcast Genres Podcast Mini Series Science & Technology Podcast Sports Podcast True Crime & Documentary Podcast

Single Platform

Facebook Instagram LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT NEW! Customer Experience Earned Media Employee Engagement Event & Experiential Gamification Humor Innovative Media Buying Strategy Insights & Trends Integration with Live Television LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Dance Video Documentary NEW! Featurette or Behind The Scenes Video Instructional Video Live Event Coverage Live Video Long Form Video Medium-Length Video Music Video NEW! Product Feature Video Short Form Video Stories Unboxing Video Vertical Video Video Ad Video Series

From the 4th Annual Shorty Social Good Awards Best use of User Generated Content

This award honors the most creative and effective incorporation of user generated content in a social good campaign, initiative or project.

See previous winners and honorees here.

Winner

User Generated Content
winner
Beauty Mark
Beauty standards are impossible. Women face tremendous pressure to keep up with ideal images, and i…

Finalists

User Generated Content
finalist
BLIND GIRL SINGS TO OVERCOME FEAR
8-year-old Evie was born without eyes and has to make frequent visits to the hospital, but she is e…
User Generated Content
finalist
HERO STANDS UP TO RACIST ON LONDON TUBE
A commuter was verbally assaulting a young man on a train when our hero stood up for what’s right a…
User Generated Content
finalist
Leveraging UGC to Change Lives: Comic Relief's Red Nose Day brings their Joke-Ha-Thon to TikTok
Nearly 1 in 5 children in America, and 1 billion children around the world, live in poverty. Every …
User Generated Content
finalist
MOM WITH DEMENTIA REMEMBERED
Dementia is painful, but can also bring little moments of beauty. One mother affected by the condit…
User Generated Content
finalist
PopSockets: Poptivism
When former philosophy professor David Barnett sold the first PopSockets grip in 2014, he committed…

Nominees

User Generated Content
Operation Prevention
Every day in America, 44 people die as a result of prescription opioid overdose, and heroin use has…