THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 14th Annual Shorty Awards

Spider-Man: No Way Home App

Audience Honor in Snapchat Partnership

Entered in Augmented Reality

Objectives

To promote the next installment in the film series Spider-Man and to provide fans with an exclusive immersive experience. 

Strategy and Execution

Sony developed the official Spider-Man: No Way Home App. The App gives fans access to Peter Parker’s phone, where they can listen to his voicemails, read texts from Happy, May, MJ, Ned, Flash and Betty, and scroll through his photos that are exclusive to the App. In the AR Suit Explorer, users can interact with Spider-Man, get a 360° look of his suits, and take a photo/video with him. Using cutting-edge face and body tracking technology, fans can also try on Spider-Man’s new Integrated Suit with the Suit Social Lens.

Media

Entrant Company / Organization Name

Trigger XR, Sony Pictures Entertainment