THE 14TH ANNUAL SHORTY AWARDS

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From the 14th Annual Shorty Awards

COVID-19: Implications for business

Entered in Business to Business

Objectives

Communicate with our audience on all pressing issues related to the pandemic's implications for business.

Strategy and Execution

In the face of unprecedented change affecting lives and livelihoods throughout the world, the Publishing team sought to launch an ongoing series of briefing notes to keep up with the ever-evolving and fast-paced news about COVID-19.

Results

This series of briefing notes is the highest-performing page in the history of McKinsey.com (we don't share website analytics externally). Launched within the early weeks of the pandemic, the briefing notes continue to attract a committed audience. 

Media

Entrant Company / Organization Name

McKinsey Global Publishing

Link