"Some days I’m beaten. Some days I’m fried. Some days I’m just happy I got up and tried." In a surprise moment of Instagram culture, a protein-packed breakout star emerged on Instagram in 2019: the single brown egg, seen and liked round the world. A simple image paired with a daunting goal, to become the most liked post on Instagram ever. This egg was instantly met with viral shares and likes, destroying Kylie Jenner’s record in just 10 days, earning 50M+ post hearts and world records for the most-liked Instagram post and "most liked online post on any website in history." The egg used its new platform for good, supporting mental health awareness in collabs with Hulu and DJ Khaled.