Beta Squad turned into a runaway sensation in 2019, marking a new path for ensemble reality projects in the UK. The concept is simple, five YouTubers, each a regular bloke, are housed in an "alpha" mansion, where they can take on challenges, run pranks, and team up to produce some of the wildest content online. The result was a smash hit, generating 440K+ subscribers in under a year. More than just a fun romp, Beta also created a space for young BAME artists, who are under-represented both in traditional media and on social media platforms. Together, these five young creatives explore topics ranging from music and gaming to fashion, online culture, and beyond.