2nd Annual Shorty Social Good Awards Categories

Entries for the Shorty Social Good Awards are open now! Official categories listed below.
The regular deadline is August 30, 2017

From the 9th Annual Shorty Awards Best use of Native Advertising

This category honors the most creative and effective incorporation of native advertising in a social media marketing campaign.

Finalists

finalist
gold
Silicon Valley Season 3: Native Twitter In-Story Ads
HBO worked with Twitter to take advantage of a beta ad product to creatively align in-story marketing platforms with Silicon Valley's Season 3 plot. Knowing that the in-story websites for Pied Piper, Raviga, Hooli, Bachminty. Endframe and Code/Rag were fan favorites, HBO took in-story marketing to the next level by advertising on behalf of these...
finalist
silver
audience
The Spotify Portfolio
How do you make something original out of your portfolio of creative advertising work?
finalist
Chocolaty Sleep Squares
The goal of this campaign was to bring brand exposure to Sleep Squares, a company that offers a chocolaty treat that acts as a sleep aid. To achieve our goal the following objectives were established: 1. Receive 2.7 million impressions from the campaign.2. Target both an English and Spanish speaking audience. 3. Create native advertisements, in...
finalist
Dr. Strange Native Advertising Promotion
When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were asked to push far beyond the previously established boundaries and parameters for units running within social media environments. The objective was to convey the look and feel of the film by showcasing the truly dazzling FX elements from the film wi...
finalist
Nutella Brings Zigi Back Together
Millennials love Nutella and they love talking about our brand on social. Millennials also have an obsession with international supermodel Gigi Hadid. So, when we noticed that she posted a picture of her favorite Nutella crepe on her Snapchat, decided to send her some Nutella. The intersection of the millennial focused conversation within our ta...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The Shorty Social Good Awards will be held NOVEMBER, 15 2017 in NYC.