When creating the social media promotional content for Marvel's new film, "Dr. Strange," we were asked to push far beyond the previously established boundaries and parameters for units running within social media environments. The objective was to convey the look and feel of the film by showcasing the truly dazzling FX elements from the film within disruptive social media posts. We used this tactic across multiple social media platforms for maximum effect and penetration.
One of the film's primary themes, "Open Your Mind, Change Your Reality," was our inspiration and also the message that we sought to deliver through dynamic, high-impact executions that would literally leap from the page. Disguised within authentic-looking social posts, the units briefly took over the various platforms surrounding them. These social posts were meant to break up users' crowded newsfeeds—to be disruptive and visually striking, demanding attention while teasing potential audiences with tantalizing bits from the film.
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