10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 2nd Annual Shorty Social Good Awards Best in Social Justice

This award honors a program, project, or initiative that seeks to address and dismantle systemic structural and interpersonal inequities based on race, class, gender, sexual orientation, age, ability status and any intersection(s) thereof.

See previous winners and honorees here.

Finalists

finalist
gold
Upworthy + Comfort Cases
Upworthy's audience consistently engages with feel-good parenting stories, especially when they expand the traditional definition of what it means to be a family.This February, Upworthy's Original Video team found the story of Rob and Reece Scheer, a gay couple who founded a program called Comfort Cases. The organization was inspired by Rob's ow...
finalist
silver
#JegErDansk (#IAmDanish)
February 9th 2017; the (far right majority) Danish parliament released an eye opening official statement that was voted in. The statement (which dealt with a public housing issue) stated that: "residents that are descendant from non western countries should not outnumber the Danes in the area", thus indirectly proclaiming that descendants of non...
finalist
silver
School for Justice
India has the most underage girls in prostitution in the world with an estimated 1.2 million children forced to work in brothels. These girls, some as young as seven, are abducted, sold to traffickers and often tortured.Despite the magnitude of the problem, the amount of prosecutions is incredibly low. In 2015 there were only 55 legal cases that...
finalist
#MoreThanARefugee
65 million people have been displaced from their homes but the predominant media narrative presents refugees as people to fear or pity. The word 'refugee' conjures images of people crammed into boats, walking en masse, and living in under-resourced camps. And in commentary about this enormous humanitarian crisis, there is a voice so often missin...

Nominees

Campaign to End Social Media Surveillance of Activists
As the country is faced with how to address, recover from and prevent terrorist attacks, surveillance tools are being rolled out under the guise of increasing public safety. Unfortunately, too often, surveillance tools are used to target some of the most marginalized communities, specifically communities of color, immigrants and religious minority groups ...
"My Motto: Veterans Edition"
"My Motto: Veterans Edition" was created in partnership with the national veteran campaign Got Your 6 to honor Asian American veterans for Asian Pacific American Heritage Month (May). Asian Americans are constantly labeled as perpetual foreigners and aren't usually associated with military service, and veterans are often portrayed solely as broken heroes ...
#Revolution
Black Twitter, Instagram, and Facebook users call out cultural appropriation, celebrate moments of black excellence, beauty and talent and show solidarity against racial injustice through the use of the hashtags.The digital series, #Revolution, takes a look at some of the most popular hashtags and their origin stories through personal narratives, includin...
#SpreadRespect: Inclusion of LGBT Student-Athletes in College Sports
The overall objective of the America East Conferences' #SpreadRespect campaign is to create an inclusive, respectful arena for all student-athletes, coaches, and fans, regardless of sexual orientation or gender identity, while also creating an awareness of America East's partners, the You Can Play Project and LGBT SportsSafe.Their goal is to use social me...
#WeAccept
In November 2016, Airbnb publicly acknowledged widespread discrimination on its platform, and demanded its elimination with the "Community Commitment" — an initiative that attracted widespread positive (and negative) feedback. It required Airbnb users to agree to "treat everyone in the Airbnb community—regardless of their race, religion, national origin, ...
60 Second Docs: Time - The Kalief Browder Story
With "Time: The Kalief Browder Story" set to premiere on Spike, we knew we wanted the historic story to reach as many people as possible. Executive produced by The Weinstein Company and iconic rapper Jay-Z, the six-part series detailed the accounts from a multitude of experts, witnesses, friends, and the community to tell the tragic story of sixteen year-...
A Compassionate Welcome
There are more people displaced by conflict in this world than at any time since the Second World War. With more and more people forced to flee, public anxiety has increased – often resulting in intolerance and misinformation about refugees. In this increasingly challenging and polarized displacement context, UNHCR must complement its assistance and prote...
America's Guilty Plea Problem
America's Guilty Plea Problem is one of the first, if not the the only, large-scale digital campaigns to expose the phenomenon of innocent people pleading guilty to crimes they did not commit. The goal of the campaign by The Innocence Project is to raise awareness through the heart-wrenching stories of exonerees Rodney Roberts, JoAnn Taylor, Chris Ochoa, ...
Ask For A Raise
Women do just as much in the workplace, but still make less than men on average. Overall, women make .80 cents for every dollar a white man makes, while Latina and black women, respectively, make .54 and .63 cents (in the US). The Muse, a career building website, while looking into ways to fight this situation, stumbled upon an insight from a study by the...
Beyond the Wall
Throughout the last Presidential election season, walls were recurring points of conversation, whether it was a wall on the border between Mexico and the U.S. or the walls that have been built between communities. Walls are powerful symbols of power and division and breaking down those walls can be even more powerful.MTV wanted to ask its audience: What k...
Brutal Cut
Three million girls in Africa aged 4-12 are at risk of female genital mutilation (FGM) each year.This brutal tradition can cause severe bleeding, infertility and even death, and can have devastating psychological and social consequences. After FGM, girls are often taken out of school and forced into early marriage.International charity ActionAid is workin...
BuzzFeed Queer Prom
Today, for queer-identifying high school seniors, prom can represent an incredibly repressive hurdle in someone's coming-out journey — less "rite of passage" and more just another "night of normativity." What's supposed to be a milestone is instead a stumbling block that further delays self-actualization. Ultimately, this unique challenge facing young peo...
Celebrate your flavors
To celebrate Pride month and support the LGBTQ community.
Color Complex
Color Complex is a digital series that explores how people of color around the world struggle for visibility and learn to navigate the prejudices, beauty standards and social hierarchies associated with their skin tone. Our objective with the series was to create conversations around what it means to be Black today through a unique historical and social c...
GoldieBlox #BeLikeHer Campaign
Gender stereotypes can shape children's interests and career ambitions at a young age. A recent study reports that by the age of six, young girls are less likely than boys to view their own gender as brilliant.To show young girls that they can be anything they want to be when they grow up, GoldieBlox created the #BeLikeHer campaign that celebrates strong,...
Google Change Is Made with Code
Code is one of the most powerful tools ever invented. And it has huge potential for shaping a better tomorrow. Yet half the planet may miss out on using code to create change.Teen girls want to make a difference in society—current Megatrends research shows that Gen Z is 54% more likely than millennials to say they want to make a positive impact on the wor...
MTV Decoded
America has reached a boiling point, so of course we're going to have a digital explainer series that dishes it all out for everyone.MTV Decoded is everywhere - Facebook, YouTube, even Snapchat, and we're getting to the bottom of this cultural hotbed we call America. Our fearless host, Franchesca Ramsey, brings her comedic, conversational, and brilliant p...
Make Your Move
In conservative African and Southeast Asian countries where kisses are censored on TV, it's incredibly hard to act on your attraction to someone. Barriers such as religion, race, sexuality, gender, as well as prejudices around age, appearance or wealth are still very present in these parts of the world. For people in non-mainstream relationships, expressi...
More Color More Pride
We're all familiar with the iconic rainbow flag. It symbolizes community and a sense of belonging. But there's a problem in the community this flag represents. Minorities are often marginalized and even intentionally excluded. So, our team at Tierney came up with a new design for the flag with two new colors. Not just to change the flag, but to raise a...
Nando's PERi-PERi: Everyone Is Welcome
Donald Trump's presidential election made many in Washington, D.C. feel their values were under attack. Nando's PERi-PERi, which has 27 restaurants in D.C. and its surrounding area, felt compelled to cut through the polarized, antagonistic atmosphere with a message of inclusivity. Motivated by its roots in South Africa, Nando's sought to stand up for thos...
Nina Ansary
Inspired by her home country and scholarly journey, Nina Ansary set out to shatter the stereotypical assumptions and the often misunderstood story of women in Iran today. Highlighting many courageous female leaders and advocates throughout Iran's history, Nina's goal was to illuminate the unanticipated consequences of the Islamic Revolution and the unexpe...
Oklahomans for Criminal Justice Reform
Oklahoma has the second highest incarceration rate in the country, and the highest rate for women. For years, the state's prison system has been plagued with overcrowding, while the prison population continues growing – by 12 percent between 2009 and 2014. This broken system costs Oklahoman taxpayers more than $500 million annually, a price tag that has i...
Peace & _______
Peace & _____ is a 3-part docu digital series that celebrates refugees as they connect with their new host communities through the sharing of their passions. With the sharing of talents shared by individuals worldwide we open up a conversation that can create bridges of peace and understanding.Our objective was to inspire our audience by highlighting rese...
SMIRNOFF No. 21 "Love Wins" Campaign
SMIRNOFF has supported the LGBTQ community for several decades. In 2017, we were tasked to continue that support and reinforce Smirnoff's advocacy in the LGBTQ community with a focus around PRIDE.The primary objective was to drive awareness of and continue to build upon the SMIRNOFF brand's long history of supporting the LGBTQ community by generating buzz...
Teen Vogue's "Ask A Girl" Series
As part of Teen Vogue's innovative new brand direction that aims to amplify unheard voices, our "Ask A Girl" series highlights female voices in marginalized spaces, from young Native American women whose culture is often misrepresented to young Muslim women facing harassment.
The Love Cam
Most Americans agree that people should be treated respectfully and fairly. Yet many people in the United States still report feeling discriminated against. One of the main reasons is because we're actually discriminating unintentionally. We do 98% of our thinking in our subconscious mind, and that's where we collect and store implicit biases.Implicit bia...
This is Everything: Gigi Gorgeous // Transgender Visibility Day Campaign
In support of the YouTube Red original film, This is Everything: Gigi Gorgeous, YouTube and ATTN: built a social media campaign that brought awareness to transgender issues in America and demanded the attention of a young, dynamic audience. In addition to bringing visibility to these current and highly relevant issues, the next goal was to inspire the pow...
Tobacco as a Social Injustice: How truth Empowered Teens to Speak Out Against Industry Profiling
Engaging teens in a conversation about tobacco isn't easy. Somewhere between scare tactics and public health PSAs, their ears have learned to tune out the subject. truth® strives to make the issue relevant to this critical audience by connecting smoking to the things teens care about most – like their friends, pets, the environment, and even social justic...
Twitter, #SheInspiresMe
Inclusion and diversity are fundamental tenets of how Twitter acts as a company. One important component of this is empowering and celebrating women around the world, a cause which we call #SheInspiresMe. Prior to this project, our #SheInspiresMe messaging had been focused on repurposing existing content, published at culturally relevant dates such as Int...
Tyler Oakley Presents Chosen Family: Stories of Queer Resilience
Tyler's goal with the Chosen Family series was to educate and bring light to the current conversations about the LGBTQ+ community. He created this series to celebrate queer life, amplify disenfranchised voices within the LGBTQ+ community, and honor their history while fighting for their future. Creating the series has enriched him on a personal level and ...
Unequal
America was founded to be the land of liberty and opportunity. But due to a deep history of racism and oppression, the reality is quite different: America is ripe with racial and class tensions, and is suffering one of the highest income distribution disparities in its entire history. Through short animated videos, Unequal seeks to use existing data sets ...
Upworthy + Verizon - StreetChange
Verizon approached Upworthy to help create and launch a branded-content video to show how mobile technology can be used for good in the world. The story launched on World Day of Social Justice, Feb. 20, 2017. The campaign tapped into the Upworthy Collaborations team's expertise in identifying examples of empathy driving civic engagement. We created a mini...
We Are America
Love Has No Labels was created with the mission to combat bias with love. Our campaigns aredesigned to flood culture with diverse images of love to normalize them, and thereby reduce our implicit bias towards those who are different from us.In its first year, Love Has No Labels demonstrated the power of love to bond two individuals together despite the bi...
Wired Women
Even in 2017, science, technology, engineering and math continue to be dominated by men. While record numbers of women are majoring in these subjects in college, the workforce is a different story: Just 13% of engineers in the US are women, and women make up a mere 26% of those working in computing. Studies show that young women in these fields continue t...
“What if” we looked at social justice differently?
ATTN: is an issues-driven media company. Every day ATTN: produces videos, articles, and commentary to inform people to make a social impact. The goal of this video series is to use humor to make important points of societal stigmas and double standards.

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.