To promote the second Good Burger movie release, we flooded socials, partnered with Nickelodeon, starred on The Tonight Show Starring Jimmy Fallon, and so much more. Knowing we had an audience that tuned into the beloved original, we leaned into the nostalgia while also celebrating that Kenan and Kel were back in a brand new way. We tapped influencers, took over the SoFi stadium, and participated in the Macy’s Thanksgiving Day Parade, all garnering excitement among fans and drive family viewership during the holiday season.
Everyone's favorite and iconic duo, Ed and Dex (a.k.a. Kenan and Kel) returned to screens in Good Burger 2 and fans could not have been more excited. Trending immediately after announcing the sequel, we wanted to further drive the excitement and convert it into viewership. Partnering with Nickelodeon, we created a multi-platform branding campaign that included a variety of fun and engaging content such as BTS, trending, and talent focused videos as well as content that elevated and amplified our marketing stunts, talent, press, and music.
There were 365+ posts across all platforms that resulted in 128.5M+ views and 8.5M+ engagements. Good Burger 2 became the most-watched domestic launch for an original film in Paramount+ history (all-time first three days based on subscriber households).
