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From the 13th Annual Shorty Awards

#StayTheFFHome Campaign

Entered in Social Good Campaign

Objectives

Cases of COVID-19 are on the rise.  Despite warnings about COVID-19, young adults were viewing themselves as immune to the virus and not social distancing.  To speak directly to the Gen Z and Millennial audience about the importance of social distancing, Freeform launched the #StayTheFFHome campaign.

Strategy and Execution

Freeform used its strength as a premiere young adult entertainment brand to create a multi-platform social distancing campaign that encouraged young adults to #StayTheFFHome and provided content to keep them entertained at home.  Campaign pillars consisted of:

Results

Stay the FF Home generated over 125MM organic social impressions, making it Freeform’s largest brand campaign to date.

Media

Entrant Company / Organization Name

Freeform

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