THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!
From the 12th Annual Shorty Awards

Goalcast - Life Stories

Finalist in News & Media

Objectives

As the media landscape crumbles under the rampant deluge of fake news, doomsaying prognostication and insipid sensationalism, Goalcast bravely stands against the tide, harnessing the power of social media to do good and bring life-changing inspirational current events to millions of people around the world. 

Goalcast creates timely, cutting-edge celebrity news with a twist - finding the good-hearted in all the glitter, the inspiration in the celebrations, the human in the megastar. By juxtaposing breaking news with the hard-fought struggles and courageous victories of a celebrity’s real biography, these compelling narratives are driven by relentless energy to inspire its viewers. 

Think PEOPLE magazine, but instead of “Sexiest Man Alive”, we’re in the business of “Most Inspiring Person”. Forget about the “Best & Worst Dressed” list, we are light on the ‘sensational’, heavy on the inspirational. With each story, we hope to move our audience into living the life they’ve always dreamed of. 

Strategy and Execution

Re-invigorating industry standards for our current media landscape, Goalcast makes news the way people want - snackable, shareable AND inspirational - bringing authentic storytelling aimed to empower individuals to take ownership and action of their lives. Through the power of engaging and timely storytelling, we help our audience find the courage to dream and the power to change. 

We believe to create meaningful, engaging content, a story must be positive, inspiring and be told properly. We have the expertise to draw out and craft the most compelling stories on social media, which enables us to form deep bonds with our audience. 

Results

Goalcast Life Stories initiative is posted on Facebook and Youtube. With daily views of over 10M/day and above-average engagement, we inspire millions all over the world every day. 

The Truth Behind Harry & Meghan's Life-Changing Decision

Statistique specific video

Kevin Hart/Tiffany Haddish Video:

This video was scripted in a way that highlights a well-known celebrity’s struggle and her journey to overcome what seemed like insurmountable odds.

Statistique specific video

Media

Video for Goalcast - Life Stories

Entrant Company / Organization Name

Goalcast

Links