Heading into Cannes Lions in the summer of 2017, Spotify for Brands needed a digital stunt to make their newly-launched research "Understanding People Through Music" connect with their customers on the ground, and beyond after the festival.
GLOW's solution was Spotify.me — a digital experience built to demonstrate how Spotify's streaming platform can be leveraged to form powerful brand connections for its partners. The site wraps Spotify's latest streaming intelligence data within a fun and interactive experience targeted to marketers and advertisers. It was launched at Cannes Lions 2017 to the advertisers and marketers on site, to demonstrate the power of Spotify's data on a personal level, and how it can be a true reflection of who they are.
Accessed with a Spotify login, users receive a snapshot of their streaming history, including their top artists, tracks, genres, and more. Going further, Spotify.me identifies unique streaming behaviors, including what demographic they stream like and when and how often they listen. Spotify.me also allows users to share their experience and to generate a personalized playlist for further listening.
Spotify.me was translated into 8 different languages, enabling a greater reach of Spotify's global audience.
Spotify.me smashed through expectations almost immediately. It is the most successful marketing activation for Spotify for Brands, ever.
Since launching summer 2017, the site has reached:
- 4.2 MM pageviews
- 2.2 MM sessions
- 1.4 MM unique users
