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From the 10th Annual Shorty Awards

ColourPop x NKLA

Entered in Social Good Campaign

Objectives

All net profits from the purchase of these products will be donated to Best Friends Animal Society®, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America's shelters. Through their NKLA initiative and all across the country, they're working to Save Them All®.

Strategy and Execution

ColourPop is very passionate about animals and do not condone animal testing or commission third parties to do so on our behalf. We pride ourselves on being cruelty free, 100% fur baby friendly, bunny approved and only test our products on humans. As a brand that was born, raised and made in the City of Angels, we are proud to be part of the movement to Save Them All and support such an amazing cause through our community.

Results

This campaign exceeds our expectations nearly every year. This year we went into the campaign with a goal of doubling our donation from last year taking it from $100k to $200k. However, we have already hit the $200k mark and are only 2/3 through the campaign!

Media

Video for ColourPop x NKLA

Entrant Company / Organization Name

ColourPop Cosmetics

Link