THE FINAL DEADLINE FOR BRANDS & ORGS IS THURS FEB 22 ENTER NOW

10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The late entry deadline is February 22, 2018

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

#BeKindtoElephants

Entered in Social Good Campaign

Objective

In November 2017, President Donald Trump reversed one of President Barack Obama's policies which prohibited hunters from importing elephant trophies from Zimbabwe and Zambia into the United States. Ellen DeGeneres decided to talk about "the elephant in the room" and use her massive platform to save the elephants. Ellen launched the #BeKindtoElephants campaign and implemented it immediately on social media. For this campaign, Ellen partnered with the David Sheldrick Wildlife Trust. She made it her goal to raise awareness and funds for elephants and stop Donald Trump's reversal of President Obama's policy.

Strategy

The immediate strategy of the #BeKindtoElephants campaign was to create a unified voice of protest on social media with a graphic and hashtag that was posted to Ellen's 170million+ social media following, with a clear call-to-action to spread the word. Ellen additionally spoke about it in her monologue, and that video was posted digitally and reignited the conversation. Her brand, ED by Ellen, created a T-shirt with the logo and donated all proceeds to help elephants. Her use of #BeKindtoElephants aligned the cause with her resounding call of "be kind to one another" and solidified the need to stand up for this cause around the world.

Results

The #BeKindtoElephants was shared thousands of times by Ellen's fans and celebrities alike. The campaign caught the eye of many news and political organizations who reported on Ellen's mission to help the elephants. Shortly after the campaign spread across the internet, the Trump administration announced they would no longer be pursuing the repeal of President Obama's ban on importing elephant trophies into the United States. Additionally, Ellen's partner, Shutterfly, donated $100,000 to the David Sheldrick Wildlife Trust in honor of everyone who shared the #BeKindtoElelphants campaign.

Produced by

The Ellen DeGeneres Show

Links

Entry Credits

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th annual shorty awards will be held april 15th, 2018 in new york city

final Deadline for Brands & Organizations

02 . 22 . 18