9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Wine, Beer and Spirits

This awards honors the best use of social media in a marketing campaign by a wine, beer or spirits brand. Objectives may include the promoting the launch of a new beverage, targeting new customer audiences or working to increase brand affinity.

See previous winners and honorees here.

For non-alcoholic beverages, please see our Food & Beverage category.


Donald Eres Un Pendejo
Ilegal Mezcal is from Oaxaca, Mexico which is very political and has a long tradition of protest street art. Our Donald Eres Un Pendejo campaign is very much in with that tradition.Our goal throughout the Donald Eres Un Pendejo campaign, which launched in July of 2015 and continues now, has been to give voice to and unify the community that is i...
Laphroaig Filibuster
Laphroaig Single Malt Scotch Whisky is not for everyone. Its distinct taste incites unique and visceral descriptions such as "Smells like medicine. Tastes like soil. My whisky of choice." And those are just from the people who love it.Laphroaig's critically acclaimed #OpinionsWelcome campaign has sought to intrigue, attract, and recruit a new ge...
Navigating Tinder Like a Captain
In the face of five year declines in consideration and brand relevance metrics, and strong competition from newer, fresher faced brands, Captain Morgan needed to find a fast, innovative way to personally connect with the next generation of legal drinkers in the USA, aged 21 to 24.The stability of the Captain Morgan brand and sales are critical t...
Nick Offerman's 'New Year's Eve'
• Drive consumer awareness and consideration of Lagavulin throughout the holiday season• Spark social conversation and engagement by leveraging talent and culturally relevant content• Support sales during a key selling window
Patrón Cocktail Lab — the intelligent cocktail recommendation platform
ChallengePatrón enjoys tremendous brand equity and dominates the ultra-premium tequila market — 7 out of 10 bottles sold are labeled Patrón. And yet, most people think of enjoying their tequila as a shot, bottle service, or in a top-shelf margarita.We needed to change that perception to increase growth in the U.S. and internationally as new comp...
Rooftop Rink
Canada is the most irrationally hockey obsessed nation in the world. And beer brand Molson Canadian wants to prove we're just as hockey obsessed as our fans.Following last year's Hockey Heaven stunt, where we put a hockey rink high up in the picturesque Rocky Mountains, this year's brief was to build another rink to act as a content platform fit...


About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.