9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Virtual Reality

This award honors the most creative and effective use of virtual reality in a social media marketing campaign.See previous winners and honorees here.

Finalists

finalist
gold
Under the Net
Through the perspective of an 11-year-old girl named Amisa, this immersive documentary will give viewers a glimpse into what life is like in the Nyarugusu Refugee Camp in Tanzania, expose the grave dangers of malaria, and show how bed nets can be a life-saving solution to preventing the disease.
finalist
silver
Mr. Robot Virtual Reality Experience
USA Network's Golden Globe ® winning series Mr. Robot has become a global phenomenon, earning an energized and vocal fan-base that is often taking to social media to share their passion for the show. To offer fans deeper engagement with the series and to extend the narrative beyond the linear broadcast, USA Network collaborated with Mr. Robot c...
finalist
bronze
Incorporated
Syfy's Incorporated presents a future that isn't too far off from our own, but it hyperbolizes the stark difference between the haves and havenots as we know them. We see tremendous luxury and brutal poverty—side by side. We see the bad rewarded and the good suffer. Ben, the protagonist is a company man with a fake identity and a hidden past....
finalist
NBC News: Virtual Democracy Plaza
For the last three Presidential elections, NBC News transformed Rockefeller Center into "Democracy Plaza," an interactive, in-real-life celebration of the American electoral process. This year, NBC News extended the experience with the first-ever virtual reality experience for political coverage, "Virtual Democracy Plaza."In partnership with Alt...
finalist
audience
SPACE 360: FIRST TIME IN THE UNIVERSE
In the history of mankind, there have only been several hundreds humans lucky enough to fly into space and witness our beautiful planet from above. RT brings our dreams of being in space one step closer to becoming a reality. RT's objective was to become the first in history to produce a 360-degree video in a zero-gravity environment and show ou...

Nominees

360 Social Media Celebration - 17th Annual Latin GRAMMY Awards
Campaign Sizzle: http://latingram.my/360-social-media-celebration-2016
Across The Line Virtual Reality Film
Across the Line is an immersive virtual reality experience that puts the audience in the shoes of a woman seeking sexual and reproductive health care while being intimidated by clinic protestors. Using documentary 360° video footage and computer generated imaging (CGI), paired with a montage of real audio recording from protests, viewers gain an intimate ...
Hawaii VR: Let Hawaii Happen
Hawaii Tourism Authority's primary objective was to find innovative ways to let potential visitors experience and learn about the variety of activities and unique personalities of each island. Our key challenge was to create awareness about the unique experiences each Hawaiian island has to offer. Consumer insights showed us that many who have never been ...
MTV & AT&T Debut ‘Gaze-Activated’ VR for the 2016 Fandom Awards
1) Reinvigorate AT&T's five-year marketing partnership with MTV's highest rated scripted series, Teen Wolf.Since the inception of Teen Wolf, AT&T had rewarded fans with sneak peeks, after-shows and once-in-a-lifetime sweepstakes. 5 years later, AT&T sought to charge up fans with new and different Teen Wolf content experiences. 2) Exploit the widely-a...
Reimagine
Etihad Airways is a leading luxury airline that has 'reimagined' the flying experience on its flagship A380 aircraft with unparalleled features. It's a truly extraordinary flying experience that can only be appreciated by flying on the aircraft itself. Instead of trying to outspend other competitors in its class, we decided to outsmart them with a reimagi...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.