9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best use of Instagram

This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.

See previous winners and honorees here.

Finalists

finalist
#InstazoomZ5 – The first zoom on Instagram by Sony Xperia.
March 2016 - Sony Mobile France wanted to recruit followers and visibility on its new Instagram account @sonyxperiafr. Sony's Xperia Z5 has the most powerful smartphone camera on the market, with a lens that can zoom up to five times. The brand wanted to make its mark on Instagram, the ultimate photo platform... But it's impossible to make a dif...
finalist
68th Emmy Awards Boomerang Portraits
To celebrate the stars and the Emmy Awards in a beautiful new way. To make arresting, exciting portraits of Emmy Award winners and presenters in near real-time, as a fresh method to catch the discerning eyes of television fans and spread the word about ABC's Emmy Awards telecast to our existing social media connections, their friends, and the TV...
finalist
Canon EOS M5 #TagYoureIt Instagram Campaign
In 2016, Canon launched the EOS M5 Digital Camera, the latest venture into the mirrorless camera category. The goal was to gain market share within the category by leveraging Canon's brand equity and consumer affinity without negatively impacting Canon's DSLR business. Our challenge was to differentiate the EOS M5 from its competitors through it...
finalist
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature shoe was white-hot. But there was one problem… it wasn't ready yet.Our challenge: Build hype for the Harden Vol. 1 with the 15 year-old hoops fan for three months straight. Get them excited. Keep them engaged. Without ever actually showing the shoe. ...
finalist
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagram because it was the place to be. We assumed that all platforms and all content were created equally. We reused content found on our other social channels on Instagram without a real strategy, which ultimately was not successful. After we failed f...
finalist
“Dear Maiah” | An Interactive Advice Instagram Show
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly hard for brands to connect with young people through traditional advertising outlet. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularl...
finalist
“Your Move” | The First-Ever Instagram Dance School
In an era of increased ever more pervasive media fragmentation and ad blocking, it's increasingly hard for brands to connect with young people through traditional advertising outlet. As such, brands are increasingly finding that the best way to market their products is to create entertainment that consumers actively seek out. This is particularl...

Nominees

#MyVote Instagram Partnership with CA Technologies
CNN Politics invited fans to join them on a trip across the country. But not to follow the candidates, CNN wanted to hear from the rest of us, the people. CNN's Chris Moody and Vanessa Yurkevich visited places where campaigns and political reporters don't always go for eight weeks leading up to the Presidential Election.In partnership with Instagram, Face...
#TheRealDaytime - Best Use of Instagram
"The Real" hosts are changing their fans' lives one hashtag at a time. With an Instagram post using #GabBagGiveaway, #RealTripToParadise and #RealEmpowered, viewers have won designer bags, all-inclusive vacations, and one deserving single mom snagged a 2017 Ford Fusion Sport to help her score a job promotion! Our IG experience hinges on giving back to the...
'Alohilani Resort
With the grand opening set for 2017, 'Alohilani Resort was looking for a way to generate awareness about their beautiful, unopened property on the coast of Waikiki Beach. With a blank canvas to work with, the direction we chose to build brand awareness for the upcoming Hawaiian escape was to visually stimulate and inspire. Although this strategy is meant ...
@TeamTarget
@TeamTarget is Target's team member Instagram channel. It's created by team members, for team members, but available for public viewing. Its mission? To leverage one of the retailer's greatest assets—the stories of 300,000+ team members—to show Target is a meaningful place to work. It shares slices of work life and snapshots of Target culture, and creates...
Accion Instagram
As a global nonprofit dedicated to creating a financially inclusive world that benefits the three billion financially underserved people failed by the world's formal economy, we use social media to discuss the importance of financial inclusion with a wider audience, to engage with partners, and as a means to reach those who need our services.For more than...
Ash vs Evil Dead - Groovy Toy Time
We only want three things here at Ash vs Evil Dead: Look great, have fun, and show our fans a good time. We figure with that as our foundation the sky's the limit. So our objective was to do something new on Instagram to tease the new season and, most importantly, not suck. That's it. No fancy KPIs, ROIs, or PCP. We just wanted smiles on the faces of Bobb...
Bravo’s Top Chef Season 14
Season 14 was a whole new serving of Top Chef. For the first time, the Emmy-winning series brought the heat to Charleston, South Carolina, and fan-favorite alum cheftestants competed head-to-head with a fresh new crop of chefs for the coveted title of Top Chef. Our objective was to use Instagram to raise awareness and drive tune-in to Top Chef Charleston ...
Knott's Berry Farm Bounty Hunter
Knott's Berry Farm launched its most immersive in-park experience ever with Ghost Town Alive, where guests took part in the Wild West through unique character interactions and daily story lines. We were tasked with building excitement by highlighting this never before seen level of interactivity before guests even stepped foot in the park.
Order&Chaos Instagram
Located in South Baltimore, Order&Chaos Coffee is a bold coffee destination where java junkies, hungry neighbors and caffeinated creatives can get their fix. Owned by the co-founders of Planit, Baltimore's top communications, marketing and interactive agency, the 1,100-square-foot shop complete with floor-to-ceiling interior glass walls provides customers...
Plantronics Active Fitness
Elevate the Plantronics story by developing a new, core narrative to help shift consumers' view of the Plantronics brand from a business hardware and headset provider to an irreplaceable fitness companion who is always there to push them forward in pursuit of a connected, active lifestyle. By establishing consumer trust and passion for Plantronics in the ...
Red Bull Rampage Behind-The-Scenes Instagram Story
Save the Sea Scavenger Hunt
Cinépolis USA wanted to generate awareness about its brand through its social channels in an innovative and creative way that showcased itself as a leader within the movie-theater space. The leading world-class cinema exhibitor is known for its enhanced movie-going concepts and aspires to create engaging social media campaigns that not only reach a large ...
Washington v Trump
With a few months before the US Presidential Election, there was a very real chance that Donald Trump was going to be President. And while there was no shortage of people bashing Trump, most of the communication seemed to be more of an expression of frustration, rather than an attempt to persuade voters that a Trump Presidency was not the direction they w...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.