10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of Facebook

This award honors the best use of Facebook in a marketing campaign. Submissions may focus on best campaign-specific pages, Facebook integrations, games, or promotions that produced the most effective results.

See previous winners and honorees here.

Finalists

finalist
gold
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare
To reveal the long-awaited installment of the $10B Call of Duty franchise: Infinite Warfare, Activision infiltrated the best-selling game of 2015, Call of Duty: Black Ops III, to engage gamers directly with a special message in an interactive adventure like never before. Together with Resolution Media and OMD, Activision launched an integrated d...
finalist
gold
Put Your Profile on the Line
As an official sponsor of the NFL, Hyundai wanted to let everyone know that we're fans too. And since Better Drives Us, we wanted to create something that would make the actual fan experience better⎯all season long. The overall concept was designed to encourage a deep level of participation, engagement and weekly return visits.We tapped into fan...
finalist
silver
Marriott Rewards Facebook Lead Gen
Marriott Rewards' vision was simple: Acquire new members through frictionless experiences powered by tech, allowing users to seamlessly join the loyalty program without ever leaving Facebook. Create a simplified enrollment process directly within Facebook Drive a higher enrollment conversion rate by making the path to membership seamles...
finalist
bronze
Wake The Mick Up Using The Facebook Canvas
In 2016, Fox launched The Mick, a new comedy that starred a crass anti-hero named Mickey, played by the hilarious Kaitlin Olson.To reach fans across social media, we didn't just want to deliver yet another piece of key art or yet another TV spot.Instead, we wanted to give users an interactive, memorable, 1-on-1, up-close-and-personal encounter w...
finalist
audience
IHOP
In 2016, there was a lot of noise about breakfast from multiple different players, utilizing multiple platforms. We sought to use Facebook's reach and targeting capabilities to cut through the noise and talk to the right people, with the right message, at the right time. Our goal was to get their attention, get them to engage, and get them to k...

Nominees

2016 MTV EMA
Every year, the MTV EMA is the world's biggest night in music, and each year, our audience consumes content on more platforms. In order to reach them and continue to engage their fandom, our overarching marketing strategy and message was that fans could watch the show EVERYWHERE. Facebook gave us a unique opportunity to reach our vast global audience. Ou...
64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty
With domestic pickups seen as the industry standard, the all-new 2017 Nissan TITAN had a lot to prove in the highly competitive truck market. Nissan did just that by giving the lineup a bold 5-year / 100,000 mile bumper-to-bumper warranty, dubbed "America's Best Truck Warranty," to reinforce that it was ready to leave the competition in the dust.The warra...
Adobe Photoshop "There's Magic Inside"
Adobe challenged us to drive deeper Photoshop engagement to help support a wider business goal of increasing and retaining creative cloud subscribers. We believe that people who are more highly skilled in a creative product's advanced functionality are more likely to continue subscribing because of their ever-growing ability to bring their creative vision...
Anytime Fitness Franchise-Wide Mass Publishing
Anytime Fitness may be the largest, fastest-growing health and fitness franchise in the world, with gyms in all 50 states and Canada (including 24 other countries), but it has an awareness problem with consumers in North America. There are simply so many studios, clubs, and big box fitness options for people to choose from, so how do you rise to the top w...
CNN Heroes: Real-Time Messenger Vote and Multi-Platform Campaign
CNN's vision is to be the worldwide leader in mobile and video news storytelling. Continuously looking for new ways to connect with their audiences, CNN wanted to create a unique experience for fans around their award winning television special CNN Heroes. The goal was to reach and engage new audiences and create a more personal experience.
Capitalizing on Consumer Shopping Shifts: Social Media Drives Dealership Visits
Reconciling corporate and local marketing objectives is a challenging proposition in the automotive industry. It's difficult to find strategies that allow the brand to support massive numbers of local dealerships without risking conflicts, tying up extensive resources, or creating inefficient complexity.For this campaign, Cadillac wanted to implement a na...
Game of Thrones Red Carpet Facebook Live
In the true spirit of Game of Thrones, the series Facebook page has an epic following of nearly 20M fans. For the Season 6 red carpet premiere, HBO decided to reach this audience. Live.
Geeking Out With Arby's
In September 2015, brand sentiment for Arby's was -8%. Our goal was to not only elevate that historically low number, but to also propel the brand to the forefront of the QSR category — an extremely cluttered space where advertisers were outspending Arby's at an exponential rate. Despite Arby's 50-year legacy, it wasn't part of the cultural conversation a...
Hasbro Facebook Live
Anyone can go live but how do we offer fans something truly unique? Our goal was simple, turn over our brands to our 14MM fans and watch what happens…live. What happened? Eggs got smashed on Hasbro Gaming contestants, a green T-Rex came to life with Play-Doh and an animated Mr. Monopoly gave away his fortune…just another day with Hasbro brands.
Honda "Meow Is The Moment"
In the summer of 2016, Honda rolled out its annual Summer Clearance campaign with a set of commercials that highlighted that "special moment" when buyers fall in love with their soon-to-be new Hondas. This campaign was appropriately titled "Now is the Moment." However, we didn't stop there. We wanted to extend and translate Honda's Summer Clearance campa...
Porsche "Sixteen" Social Activation
The Porsche 911 has been the quintessential dream car for over 50 years. Think back to when you were sixteen. The 911 is the car you dreamed of. Many of us even had a poster of it on our bedroom walls. Each generation has a unique connection to the 911 model in production when they came of driving age. We sought out to provide a personalized online exper...
Sense8: Nomi’s Gift
In the summer of 2015, Netflix premiered Sense8, a character-driven sci-fi series from the Wachowskis, of Matrix fame. The show was a hit, thanks to its tremendous production value, complex relationships and progressive LGBT storylines. During the 2016 holidays, Netflix wanted to bring Sense8 back with a special episode—a holiday treat to keep fans satiat...
The Strain
To promote the third season of the high concept horror series The Strain, FX aimed to create a campaign that highlighted the show's visceral nature, but also integrated a solid dose of humor. The goal was to attract new fans to the show, while creating content the existing fan base would actively share.
USA Track & Field Olympic Facebook Campaign
USA Track & Field's (USATF) social media objectives during the ten days of 2016 Olympic Games' athletics events (August 12 – 21) was to increase followers and engagement on Twitter, Instagram & Facebook through both organic and paid posts. The goal was to increase following by 5 percent, increase impressions by 100 percent, and increase engagements by 500...
We Are Here
Airbnb unveiled the most significant development in its eighth year history as it moves beyond accommodation with the launch of Trips. Bringing together where you stay, what you do and the people you meet all in one place, Trips is a people-powered platform designed to make travel both easy and magical. Trips launched with three key areas – Experiences, P...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.