9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best in Travel and Tourism

Tourism boards and services as well as travel and transportation brands and publications will be eligible for this award. Objectives include gaining consumer trust, improving loyalty through promotions and deals and excelling in customer service.

See previous winners and honorees here.

Finalists

finalist
#NotYetTrending
At Airbnb, our community of hosts is truly global, with homes everywhere—including places you may not have heard of yet. With the insight that our audience craves knowing what's new and where in the wo...
finalist
Hyatt House and Hyatt Place: You’ve Come Too Far to Settle Now
The Hyatt Place and Hyatt House brands – which are Hyatt's fastest growing brands representing more than 50 percent of Hyatt's total hotel portfolio – have been designed to recognize the needs of the m...
finalist
I LOVE NEW YORK Catskills Fall 2016 Social Campaign
New York State has an almost endless array of attractions, experiences and unique offerings. One of the state's best kept secrets is the Catskills Region, located just two hours outside of New York Cit...
finalist
Singapore Tourism Board: Lyft of a Lifetime
In October of 2016, Singapore Airlines launched their new non-stop flight from San Francisco to Singapore, making Singapore more accessible than ever to the coming generation of world travelers. Califo...
finalist
Virgin Atlantic X Fantastic Beasts and Where to Find Them
Virgin Atlantic has always been synonymous with films and entertainment and in 2016, we partnered with the highly anticipated movie Fantastic Beasts and Where to Find Them. The challenge however, was h...
finalist
Visit Tampa Bay Dolphin Viral Video
In January 2016, PPK was challenged by Visit Tampa Bay to develop a marketing initiative on a limited budget that would keep Tampa Bay top of mind amongst potential visitors. Our goal was to boost a...

Nominees

Azamara Club Cruises
Azamara, unlike most cruise lines, is centered around both the journey and the destination. Azamara's overall marketing objectives were to increase brand awareness and guest engagement across all soci...
Carnival Vista Effect - 360 Video with Zach King
Give consumers a one-of-a-kind tour of the all-new Carnival Vista by developing and designing a truly dynamic and innovative 360 degree ship tour highlighting all of the new and differentiated features...
Celebrity Cruises - #DestinationDemi Concert Experience
Celebrity Cruises strives to create one of a kind, best in class experiences for guests. In 2016 Celebrity and Media Storm ideated on high impact partnerships that would not only raise brand visibility...
Curaçao New York Influencer Campaign
The island of Curaçao in the Southern Dutch Caribbean sees the majority of its business from New York thanks to JetBlue's non-stop flights from JFK to Curaçao. In an effort to create awareness and con...
Hawaii VR: Let Hawaii Happen
Hawaii Tourism Authority's primary objective was to find innovative ways to let potential visitors experience and learn about the variety of activities and unique personalities of each island. Our key ...
How Visit Philly Launched A New Social Media Platform To Showcase Philadelphia In A Snap
VISIT PHILADELPHIA® is our name and our mission. As the region's official tourism marketing agency, we build Greater Philadelphia's image, drive visitation and boost the economy.Over the years, VISIT P...
Marriott Rewards #MRpoints
Marriott Rewards' vision was simple: Create raving brand fans through frictionless experiences powered by tech, allowing the program to recognize and reward members on Twitter in real-time. 1. Cre...
Royal Jordanian's US Elections Tweet
Like any other airline brand, Royal Jordanian has been facing some negative attitudes in regards to its prices, punctuality, services, etc. Moreover, due to instability in the region, tourism in the co...
Two Bellmen Two
The overall objectives of the Marriott Content Studio that led to its second year of short film initiatives were: 1) continuing the creation of compelling storytelling content across all platforms—film...
United Airlines “Team Behind the Team” Olympics Campaign
United has been a sponsor of the United States Olympic Committee for 35 years. But we're more than that. We're true partners, supporting Team USA by flying Olympians and Olympic hopefuls around the wor...
WeAreGoFL - "Vacationauts"
The quest to explore space has inspired countless generations, and this pursuit is still alive and thriving in Florida — America's iconic launch pad to the stars. The desire to break one's earthly bond...

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, Vine and the rest of the social web.

The 9th Annual Shorty Awards will be held April 23, 2017 in NYC and streamed to the public.