10th Annual Shorty Awards Categories

Entries for the Shorty Awards are open now! Official categories listed below.
The early entry deadline is November 30, 2017

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

From the 9th Annual Shorty Awards Best use of a Spokesperson

This award honors the best integration of a spokesperson in a social media marketing campaign.

Finalists

finalist
audience
2016 World Nutella Day
American food blogger and Nutella fan Sara Rosso started the World Nutella Day holiday in 2007. Since then, February 5th has been the day for fans around the world to come together online and celebrate Nutella. In 2015, when Sara handed over the holiday to Nutella, the brand knew that growing the day was crucial for brand equity far into the fut...
finalist
Captain Obvious Race for President
Finding and booking a place to stay is the worst part of the travel experience. With an online travel category plagued by parity and the constant fear of getting it wrong, consumers find themselves spending hours searching. Frustration and the feeling of surrender once they finally book is rife. To provide some clarity and prove that Hotels.com ...
finalist
Glad to Waste Less with Ayesha Curry
In the brand's third year executing its 'love food more, waste it less' platform, Glad tied this year's efforts to the launch of its newest product FreezerWare and encouraged families to unlock the magic of their freezers to help save time, money and the environment. The team was charged with creating a campaign that would highlight the new prod...
finalist
John Legere: T-Mobile's Un-carrier "Un-CEO"
In his own words, T-Mobile's success can be summed up in one sentence – "Listen to your employees, listen to your customers, shut the f--- up, and do what they tell you." John Legere, T-Mobile's bold, unfiltered CEO of the past four years, brought this philosophy to the fourth-place wireless company in 2012. Since then, John Legere embarked upon...
finalist
Meet the Spokespoon
How to you get busy "not-a-moment-to-spare" passersby to stop to think about hunger and homelessness on the streets of New York City? You walk around with a "bigger-than-life" symbol that compels people to stop and ask "can I hold that?"

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, and the rest of the social web.

The 10th Annual Shorty Awards will be held in April 2018 in NYC.