9th Annual Shorty Awards Categories

All finalists have been announced, stay tuned for more updates about the 9th Annual Shorty Awards on April 23, 2017

Brands & Organizations

The Shorty Awards honor the talented agencies, brands, and industry leaders behind the best and most innovative work on social media channels, campaigns, websites and applications.

Best Social Media Tool

This award honors a social media marketing tool that has significantly enhanced a brand, agency, organization or institution's ability to generate relevant and effective social media content. Case studies and testimonials are encouraged.

See previous winners and honorees here.

Finalists

finalist
audience
A Piglet within Tele Sena Social Network
Tele Sena is a single payment capitalization bond, released in November 1991 by Silvio Santos Group (SBT TV). There are five types of prizes in each campaign, and if you should not win you may redeem 50% out of the amount paid after one year. The objective was channelling all the confidence and credibility of Tele Sena to social network, bringin...
finalist
Careculator
The objective was to leverage social media this holiday season to create an awareness campaign for Jet.com, an online retailer known for saving people money.
finalist
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with consumption, what's less well known is that there is over $380 billion worth of goods sitting unused or stored away in U.S. households.letgo, a mobile app for buying and selling used goods, has the big ambition to try to remedy this situation by st...
finalist
GhostCodes: The Snapchat Discovery App
Our agency loves Snapchat, and has enjoyed helping many brands discover what's possible on the platform. However, with no user discovery feature built into Snapchat, we realized that building an audience (especially a relevant audience) was a substantial challenge for brands and creators alike. To help remedy this pain point, we decided to creat...
finalist
GoVoteBot
We made GoVoteBot because we recognized two main truths about the voting process. First, 43% of eligible voters did not vote in the 2012 presidential election. That's roughly 90,000,000 citizens. Second, the process is extremely confusing and hard to navigate as a first-time, young, or even experienced voter. To make matters worse, registration ...

Nominees

About the Shorty Awards

The Shorty Awards honor the best of social media.

Millions of people participate in The Shortys to recognize individuals and organizations producing great content on Twitter, Facebook, Tumblr, YouTube, Snapchat, Instagram, YouNow, Musical.ly, Vine and the rest of the social web.

The 9th Annual Shorty Awards were held April 23, 2017 in NYC and streamed to the public.